“Their skills in working with and managing numerous stakeholders across our business has been excellent.”
Clearasil is one of the best-selling brands from Reckitt Benckiser specialising in skin care products and spot treatment. Their products are reknowned for giving the user the confidence of clear skin.
Facebook (social) users were given the opportunity to join in on the skincare revolution, by liking the page and ordering their free sample of the face care product. Users were also able to record and post webcam video reviews of the product. Those who uploaded a video were entered in a competition with the chance to win part of a £10,000 prize.
The big reveal shortly followed where the mystery product was named on the Facebook page so customers could go purchase the product in the shops.