Prove the need for your product first.

Building a best-in-class product requires a deep understanding of what your users want, why, and what’s getting in their way.

Through a discovery workshop with your team and accompanying user research phase, we will make sure that you’re building the right product – one that creates value your users and your business.

Our approach is user-centric through and through.

When building a product, you have to understand what it is your users want to achieve. That’s different from what they want to do.

Solving the real problem means understanding what the desired outcome is – not what actions they currently take. Through user research, discovery and roadmapping, we will uncover where value for your users also means value for your business.

This means we can prioritise the high-impact areas of your app or digital product first.

01User Research

02Discovery Workshop

03Roadmapping

“Sonin’s approach was above-and-beyond my expectations. Everyone always seemed to be thinking about the product. The business-case was front of mind.”
Founder, Senior Care Business