Giving Schwartz customers access to famous recipes from all around the world. Letting them rate each dish and build up a digital book of favourite spices and recipes.

The Challenge

Keen to drive engagement for its ‘Around the World’ campaign, Schwartz approached Sonin to carry out a discovery workshop to explore how mobile and emerging technologies could help customers find new favourite food dishes.

Our Approach

A series of workshops and one-to-one interviews revealed that Schwartz’s customers found it hard to discover new recipes and keep track of the ones they liked. Even with a recipe they wanted to try, customers were often left in the shopping isle wondering what spices they already had.

We piloted a range of different solutions with test audiences using technologies such as voice recognition and chatbots. The result was a personalised cooking assistant app.