In the First Notice of Loss race, information is everything.
Many people believe the more information they give to their insurance provider, the higher the penalty and the lower the payout. But for companies like Sheilas’ Wheels, information is everything.
That’s why esure approached us to build a proof of concept, prototype, and then pilot an automotive insurance app as part of an lighthouse project to drive forward innovation in the group.
30% of customers haven’t had a single positive experience with their provider. Improving customer engagement within the insurance industry and building trust is critical to forming long-term relationships with customers.
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Building trust within insurance.
The moments following a collision are confusing and stressful for everyone involved. But with our prototype insurance app, we proved where mobile can make a difference.
As soon as a user reports they’ve had a crash, the app integrates with third-party APIs to automatically capture location, weather, and driving conditions in seconds. Meanwhile, image recognition records key details about the car and any damage dealt to it during the incident.
This provides esure with all the information they need to best support each individual claimant.
Without accurate and immediate information, insurance providers like esure unable to challenge high prices from competitors, manufacturers and repairers.
That’s why esure approached us with one key question: how can we use mobile technology to decrease the chance of fraud in a way that customers love?
We explored the group’s full range of solutions across home, motor and mobile insurance. Based on this initial discovery, we identified motor insurance as where we could make the most impact in the least amount of time.
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Piloting the product in a real-world scenario.
We piloted the Sheilas’ Wheels insurance app with over 300 employees at a staged accident scene in esure HQ.
In a short space of time, we built a prototype solution and were able to test how well it worked in a real-world scenario. The pilot scheme showed us how hundreds of different people interacted with the app and any friction points in the user journey.