Product Strategy

We kickstart your product’s journey with a Discovery Workshop. We establish your success metrics and define clear objectives. We also conduct thorough research with your customer base.

Considering both the business and user desires and analysing impact versus effort, we work together to identify a strategic list of features.

Outcome

• Crystal-clear objectives and success metrics to guide development
• A strategic list of features prioritised for maximum impact

The next stage is development. It is here the Strategy Team pass your product roadmap to our skilled operations team to take the reins. They translate your strategic vision into actionable development sprints.

The Development phase is where your ideas truly take shape, bridging the gap between concept and reality.

Outcome

• Your Minimum Viable Product (MVP) is ready

The first release of your product is unveiled. The Strategy team get back involved and work alongside your marketing teams to observe and address any “leaky bucket” issues that may arise.

As your product gains momentum, we begin tracking initial success metrics. Our focus extends to uncovering those invaluable user value moments. This phase may also involve user testing and post-release research to fine-tune your product’s trajectory.

Outcome

• First release of the product which is meticulously observed and refined
• Initial tracking of success metrics, addressing “leaky bucket” issues
• Uncovering user value moments and finetuning user experience

Our partnership doesn’t end with launch—far from it! The Growth phase is characterised by ongoing updates, and continuous discovery and refinement.

We conduct annual strategy workshops to keep your product aligned with your ever-evolving business goals. Through analytics reviews, we track key metrics, ensuring your product maintains its competitive edge. This phase also involves thorough competitor analysis to ensure you stay ahead of the curve.

Outcome

• Monthly updates and Quarterly meet ups, evolving with market demands and user needs
• Annual strategy workshops ensuring alignment with business goals
• Continuous analytics reviews for sustained competitive edge

Building upon the foundation of Growth, our Pivot phase solidifies your product’s success. We extend our reach, exploring potential new markets and opportunities, and enhancing your existing product’s performance. Your product’s journey continues to be fuelled by data-driven decisions and user-centric innovation.

Outcome

• Enhanced product performance through continuous refinement and optimisation.
• Expansion into new markets, seizing untapped growth opportunities.
• Sustained innovation driven by user-centric insights and data analysis.

As your product matures, it’s vital to innovate. We conduct a comprehensive assessment, examining all facets of your product’s performance. By engaging with users and meticulously reviewing the market landscape, we ensure your product remains relevant and impactful.

Outcome

Strategic product overhaul, adapting to changing market dynamics
• Reimagined purpose or pivot to maintain relevance and impact
• Informed decisions through comprehensive user and market research

Product Strategy is a focused plan that aligns your product’s goals with your overall business objectives, ensuring purposeful development and value-driven outcomes. It’s vital for your business because it keeps your product delivering value and ROI, steering clear of draining expenses and moving towards self-sustenance, ultimately enhancing profits.

Product Strategy guides decision-making, enhances user engagement, optimises resource allocation, and minimizes risks, all contributing to a more successful product. Importantly, it ensures a strong product-market fit, aligning your solution with market needs for enhanced success.

We collaborate closely with your leadership team, starting in a Discovery Workshop ensuring that your product’s features and choices are strategically aligned with your broader business objectives.

In the first month, you should be positioned to make better decisions around your product roadmap. Over time, you will find a continual increase in understanding user behaviours which will lead to reductions in wasted development budgets and poorly resonating features.

Initiating a Discovery Workshop involves a structured session where we deeply understand your business, set goals, and prioritise features, laying the foundation for a purposeful product strategy.

Upon leaving the workshop, you can expect to have established clear business goals with your stakeholders. Additionally, you would have gained a better grasp of your customer journey, including considerations for tools and possible integrations.

Moreover, you’ll receive a detailed report summarising these findings as well as a list if prioritised feature ideas, insights from user research and a proposed solution outlined in the format of a Sprint Plan.

Following the workshop, you have the option to choose whether to kickstart a project based on the insights or refine the project brief further. It’s important to note that you’re not obligated to proceed with development and are free to explore other options if that suits you better.