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Featured
A Better Way to Work with Agencies.
The traditional client-agency relationship doesn't work. So at Sonin, we've flipped it on its head. We connect each department with their counterpart to gain a much better understanding of the business. Keep Reading
The traditional client-agency relationship doesn’t work. The outdated bow-tie structure means you’re relying on two individuals each to act for their entire organisation. At Sonin, we’ve flipped... Keep Reading
Discovery
60-Second Read: Feature Prioritisation
Few products fail due to a lack of ideas. From the very first frustration which... Keep Reading
Few products fail due to a lack of ideas. From the very first frustration which lights the spark, the features flow thick and fast. What started as a simple requirement quickly balloons into an all-encompassing platform that fixes every problem your team has and will ever face. ... Keep Reading
Strategy
60-Second Read: Product Principles (The Other Kind of Value)
‘Value’ is a word that comes up a lot when we talk about products. But,... Keep Reading
‘Value’ is a word that comes up a lot when we talk about products. But, more often than not, we’re talking about impact. Every decision that a product team makes has to balance the impact of each feature against the effort of delivering it. But there’s another (less ta... Keep Reading
Newsroom
Sonin Finalist for 3 UK App Awards
We’re thrilled to announce Sonin is a finalist for three categories in the UK ... Keep Reading
We’re thrilled to announce Sonin is a finalist for three categories in the UK App Awards 2020. It's great to be recognised not just for our stellar work this year but also as a leading agency that understands, cares, and never stops thinking. If you're getting a sense of dej... Keep Reading
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Newsroom
Sonin Finalist For 2 Health Tech Awards
Sonin has been named as a finalist for two categories in the Health Tech Awards ... Keep Reading
We're thrilled to announce Sonin is a finalist for two categories in the 2020 Health Tech Awards. This exciting recognition from the healthcare sector is a welcome sign that we're at the forefront of making personalised healthcare happen. Now in its fourth year, the Health Tec... Keep Reading
Newsroom
LABC and Sonin Announce a Strategic Partnership to Drive Forward Innovation...
Surrey, 6th August 2020: Today, Local Authority Building Control (LABC) and digi... Keep Reading
Surrey, 6th August 2020: Today, Local Authority Building Control (LABC) and digital agency Sonin announced a strategic partnership to drive forward innovation within the building and construction sector. The partnership aims to develop new digital products to make building ... Keep Reading
Strategy
60-Second Read: Finding Your North Star Metric
In my opinion, there is no more important indicator of an organisation’s l... Keep Reading
In my opinion, there is no more important indicator of an organisation's long-term growth than their North Star Metric (NSM). The challenge with sustaining consistent growth is in most part a lack of focus. Each department throughout an organisation has its own set of goals. E... Keep Reading
Product Management
The Heavy MVP
Insurance. Banking. Healthcare. Heavy regulations. Complex integrations. High ex... Keep Reading
Insurance. Banking. Healthcare. Heavy regulations. Complex integrations. High expectations. In this case, it's hard to relate to the lean Minimum Viable Product (MVP) approach preached by so many. What if you're not building something lightweight? What if you're building a heavy ... Keep Reading
Newsroom
More than 150 Students Register for Sonin Learn.
Earlier this year, we launched our app development course Sonin Learn. We wanted... Keep Reading
Earlier this year, we launched our app development course Sonin Learn. We wanted to do our part by giving those who are stuck at home without work the chance to add an invaluable skill to their CVs; perhaps even kick-start their new career in app development. Since then, I'm t... Keep Reading
Development
First Look at the NHS COVID-19 Tracing App.
NHSx, the digital transformation department of the NHS, announced that it’s op... Keep Reading
NHSx, the digital transformation department of the NHS, announced that it’s open-sourcing the code behind the COVID-19 Tracing App. A move that will be welcomed by many after its recent (and controversial) rejection of Apple and Google’s decentralised system support. In a ... Keep Reading
Development
Building Bespoke Product Components with Tailwind CSS
Most CSS frameworks come packaged with too many pre-designed components. You fin... Keep Reading
Most CSS frameworks come packaged with far too many pre-designed components. Very quickly, you find yourself fighting the framework you chose to save you time. But TailWind CSS is an unbiased framework. It lets you build bespoke product components really, really quickly. ... Keep Reading
Newsroom
Sonin Career Stories: Sophie, Project Manager
As part of our ongoing Career Stories series, we sat down with our Project Manag... Keep Reading
As part of our ongoing Career Stories series, we sat down with our Project Manager Sophie to talk about her role and experience at Sonin so far. We talked about what life’s like at an app development agency, how she ended up in Project Management and what’s changed since she ... Keep Reading