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Successful Products Start with a Minimum Desirable Product. Not an MVP.
TL;DR: The Minimum Viable Product (MVP) is dead. They built it, but it turns out Keep Reading
TL;DR: The Minimum Viable Product (MVP) is dead. They built it, but it turns out no-one came. Successful products start with a Minimum Desirable Product (MDP). And the difference that one letter makes... Keep Reading
News
What We Loved This Month: Google’s New AR Features, IKEA’s Mars...
We’re fascinated with mobile technology, especially when it’s new technology... Keep Reading
We’re fascinated with mobile technology, especially when it’s new technology. So every month, we take a look back at the announcements, apps and tech stories that we enjoyed. Here’s what caught our eyes in December 2019. To get the latest mobile news straight to your inbox,... Keep Reading
Insights
A Discovery Workshop for… Santa’s Workshop (Part 1)
Helping Santa's Workshop fix the logistics nightmare that is Christmas Eve.... Keep Reading
TL;DR: Sonin Create is where we regularly put our time and resources into experimenting with the very latest tech. In the past, we’ve looked at how iBeacons, chatbots, AI and AR can help expanding businesses to grow better. But this Christmas, we were approached to run a discov... Keep Reading
Insights
A Better Way to Work with Agencies.
The traditional client-agency relationship doesn't work. So at Sonin, we've flip... Keep Reading
TL;DR: The traditional client-agency relationship doesn’t work. The outdated bow-tie structure means you’re relying on two individuals each to act for their entire organisation. At Sonin, we’ve flipped this on its head. We connect each department with their counterpart. Thi... Keep Reading
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Rule of Thumb: Reachability in the Super-Sized Screen Era.
Average screen sizes have been increasing year-on-year. But the way we interact ... Keep Reading
TL;DR: Average screen sizes have been increasing year-on-year for ages. But the way we're interacting with them hasn't. 1 out of every 2 users still holds their phone in one hand, using their thumb for navigation. Why then, do so many apps insist on putting key components as far ... Keep Reading
News
What We Loved This Month: Google Banking, WhatsApp’s New Catalogs and...
We’re fascinated with mobile technology, especially when it’s new technology... Keep Reading
We’re fascinated with mobile technology, especially when it’s new technology. So every month, we take a look back at the announcements, apps and tech stories that we enjoyed. Here’s what caught our eyes in November 2019. To get the latest mobile news straight to your inbox,... Keep Reading
News
4-Step Guide to Engaging Black Friday Push Notifications
Push notifications aren’t appreciated enough! Although many apps use them, few... Keep Reading
Push notifications aren’t appreciated enough! Although many apps use them, few apps adapt them or use them creatively. Black Friday push notifications, however, buck the trend. Three times as many mobile push notifications were sent out on Black Friday last year than in the res... Keep Reading
News
Sonin Career Stories: Elena, iOS Developer
It’s been two and a half years since Elena our iOS Developer joined us an... Keep Reading
It’s been two and a half years since Elena our iOS Developer joined us and she’s impressed us ever since. Coming from a non-coding background Elena taught herself how to code and has continued experimenting with new coding languages and app API's in her spare time. E... Keep Reading
News
What we loved this month: EU Coding week & Made by Google
We’re fascinated with mobile technology, especially when it’s new technology... Keep Reading
We’re fascinated with mobile technology, especially when it’s new technology. So every month, we take a look back at the announcements, apps and tech stories that we enjoyed. Here’s what caught our eyes in October 2019. To get the latest mobile news straight to your inbox, ... Keep Reading
Insights
Contextual UX: When Personalisation Doesn’t Cut It
In-app personalisation just doesn’t cut it anymore. Why? Users aren’t impres... Keep Reading
In-app personalisation just doesn’t cut it anymore. Why? Users aren’t impressed with auto-filled name fields and hollow 'happy birthday' discounts. They can tell between low-effort personalisation and valuable contextual UX. What’s the difference? I’ll explain. But ... Keep Reading
News
Career Stories: Jumping from Intern to Junior Designer.
For our first Sonin Career Stories we sat down with Tom to find out what... Keep Reading
For our first Sonin Career Stories we sat down with Tom to find out what life at Sonin is really like! Internships are very important to Sonin. In the wake of opening two new offices of app developers in Edinburgh and Paris, we’re very proud to be able to offer internshi... Keep Reading
News
Sonin Shortlisted for Six UK App Awards.
Surrey-Headquartered Agency Leads UK App Awards Shortlist with Six Nominations. ... Keep Reading
Surrey-Headquartered Agency Leads UK App Awards Shortlist with Six Nominations. Surrey, 21st October: Sonin, a digital product development agency headquartered in Reigate, announced that it has been shortlisted for a record-breaking six UK App Awards; more nominations than any... Keep Reading