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Featured
Successful Products Start with a Minimum Desirable Product. Not an MVP.
TL;DR: The Minimum Viable Product (MVP) is dead. They built it, but it turns out Keep Reading
TL;DR: The Minimum Viable Product (MVP) is dead. They built it, but it turns out no-one came. Successful products start with a Minimum Desirable Product (MDP). And the difference that one letter makes... Keep Reading
Sonin News
Mobile App Localisation: Building Apps for Global Audiences.
Here at Sonin, we’re not very impressed by a ‘one size fits all’ appro... Keep Reading
Here at Sonin, we're not very impressed by a ‘one size fits all’ approach. We find it generally results in an off the shelf solution being mass-produced to fit businesses. Instead, we much prefer bespoke solutions that allow us to create products that are uniquely tailored to... Keep Reading
Sonin News
What We Loved This Month: Mastercard’s New AR Loyalty App & Warn...
We’re fascinated with mobile technology, especially when it’s new technology... Keep Reading
We’re fascinated with mobile technology, especially when it’s new technology. So every month, we take a look back at the announcements, apps and tech stories that we enjoyed. Here’s what caught our eyes in January 2020. To get the latest mobile news straight to your inbox, ... Keep Reading
Sonin News
Sonin Career Stories: Varshini, Android Developer
Although she’s one of the newest members of the Sonin team Varshini has hit th... Keep Reading
Although she’s one of the newest members of the Sonin team Varshini has hit the ground running and has already come to play a key role in the development of a number of client projects. Earlier this week we sat down with Varshini to see how she’s finding life at Soni... Keep Reading
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Development
Building a Bot to Collect Accurate Delivery Data.
TL;DR: Accurate delivery data and timeframes are an essential part of any succes... Keep Reading
TL;DR: Accurate delivery data and timeframes are an essential part of any successful product development process. But the later you leave your time-tracking, the less accurate it is. That's why I built a bot that lets our product teams be more proactive with their reporting. It i... Keep Reading
Sonin News
What We Loved This Month: Google’s New AR Features, IKEA’s Mars...
We’re fascinated with mobile technology, especially when it’s new technology... Keep Reading
We’re fascinated with mobile technology, especially when it’s new technology. So every month, we take a look back at the announcements, apps and tech stories that we enjoyed. Here’s what caught our eyes in December 2019. To get the latest mobile news straight to your inbox,... Keep Reading
Discovery
A Discovery Workshop for… Santa’s Workshop (Part 1)
Helping Santa's Workshop fix the logistics nightmare that is Christmas Eve.... Keep Reading
TL;DR: Sonin Create is where we regularly put our time and resources into experimenting with the very latest tech. In the past, we’ve looked at how iBeacons, chatbots, AI and AR can help expanding businesses to grow better. But this Christmas, we were approached to run a discov... Keep Reading
Strategy
A Better Way to Work with Agencies.
The traditional client-agency relationship doesn't work. So at Sonin, we've flip... Keep Reading
TL;DR: The traditional client-agency relationship doesn’t work. The outdated bow-tie structure means you’re relying on two individuals each to act for their entire organisation. At Sonin, we’ve flipped this on its head. We connect each department with their counterpart. Thi... Keep Reading
Design
Rule of Thumb: Reachability in the Super-Sized Screen Era.
Average screen sizes have been increasing year-on-year. But the way we interact ... Keep Reading
TL;DR: Average screen sizes have been increasing year-on-year for ages. But the way we're interacting with them hasn't. 1 out of every 2 users still holds their phone in one hand, using their thumb for navigation. Why then, do so many apps insist on putting key components as far ... Keep Reading
Sonin News
What We Loved This Month: Google Banking, WhatsApp’s New Catalogs and...
We’re fascinated with mobile technology, especially when it’s new technology... Keep Reading
We’re fascinated with mobile technology, especially when it’s new technology. So every month, we take a look back at the announcements, apps and tech stories that we enjoyed. Here’s what caught our eyes in November 2019. To get the latest mobile news straight to your inbox,... Keep Reading
Sonin News
4-Step Guide to Engaging Black Friday Push Notifications
Push notifications aren’t appreciated enough! Although many apps use them, few... Keep Reading
Push notifications aren’t appreciated enough! Although many apps use them, few apps adapt them or use them creatively. Black Friday push notifications, however, buck the trend. Three times as many mobile push notifications were sent out on Black Friday last year than in the res... Keep Reading
Sonin News
Sonin Career Stories: Elena, iOS Developer
It’s been two and a half years since Elena our iOS Developer joined us an... Keep Reading
It’s been two and a half years since Elena our iOS Developer joined us and she’s impressed us ever since. Coming from a non-coding background Elena taught herself how to code and has continued experimenting with new coding languages and app API's in her spare time. E... Keep Reading