Industry Insights

  • What is Android Jetpack? And what does it mean for app development?

    Since Google I/O kicked off last week our Android team have been busy playing with all the new features and releases. One of which is improved functionality for Android Jetpack. So we asked our...

    7 min read - Insights
  • How to Develop Your MDP App in 3 Easy Steps

    In our previous post on MDP vs MVP for mobile apps, we made the case for why a minimum desirable product approach is the best choice for your app development. Users don’t want something...

    8 min read - Insights
  • Android Instant Apps: What Do They Mean for Your Business?

    As mobile apps become smarter, your user expectations start to skyrocket. And today, your app users expect to do much more with less. Android Instant Apps answer this demand. Just like streaming music or...

    9 min read - Insights
  • Google I/O 2018 In-Depth Breakdown

    It’s such an exciting time for mobile app development. And after this week’s Google I/O 2018, we’re even more excited about what’s next for mobile apps. But when following events like I/O 2018 it...

    13 min read - News
  • Successful Mobile Apps Start with an MDP not an MVP

    We know that, as a business, when you create a new product it’s routine to create a Minimum Viable Product (MVP). In fact, it’s been ingrained in many of our brains that it’s best...

    6 min read - Insights
  • App vs Web: Why you should develop a mobile app

    Developing an app for the sake of it isn’t going to provide ROI Understanding what you need to achieve enables you to prove the value an app can bring your business. Your traditional competitors...

    9 min read - Insights
  • How to improve customer experience – your biggest challenge in 2018

    Our Managing Director, Paul Jarrett, explains how businesses that wish to succeed in 2018 and beyond need to adapt a customer-centric strategy and improve customer experience. Where does ‘Improve customer experience’ sit on...

    7 min read - Insights
  • Managing Remote Teams with Enterprise Mobility

    Enterprise Mobility for the Remote Workforce Remote working is the future and it’s growing faster than we ever would have thought. By 2020, 50 percent of the UK workforce will be working remotely. Effective...

    11 min read - Insights
  • April’s Thursday Thoughts

    This month, we started a new ThursdayThoughts series. Each week, we’ll hear from one of the Sonin team about what gadgets, tech news or mobile stories they’re excited about. As well as the latest...

    3 min read - News
  • April’s Mobile News

    At Sonin we feel it’s important that we deliver the latest mobile news to our readers from an industry that’s constantly evolving. Whether you’re new to mobile, an industry leader, a start-up or a...

    6 min read - News