Our process

We know that building an app or website is a big commitment. Whether you’re a start-up, a business or an enterprise looking to grow and transform, there’s lots to consider. So we guide our clients through our bespoke development process and build a dedicated multi-disciplined team to work with you. We’ll also provide strategic guidance to ensure your app supports your key business goals before, during and after launch.

We work with you throughout the entire process – our app experts are on hand to ensure you achieve success. From concept all the way to roll-out and beyond.

1

Strategy

Your app needs to support your business, so we’ll help you approach the project strategically and work with you to define your key goals. We’ll research your industry and your competitors and apply our experience and technical expertise to advise on the best solution. This helps set realistic KPIs and outline success factors in line with your business goals. We’ll also coordinate focus groups and conduct additional research for more specific requests.

Discovery

Within the discovery phase, we explore your concept, initiate user groups and explore the value your app will bring to its users. We’ll also start the UX process by producing a set of user flows, which map the entire journey through the app. The flows show each screen and decision point the user will face. This highlights any potential roadblocks or issues the user might encounter whilst using your app, allowing us to put measures in place to ensure a smooth journey.

2
3

UX Design

From the user flows we’ll create a set of wireframes for every screen within the app including all the data required on each screen. This is when we invite your team in for a workshop to run through everything together and give everyone a chance for feedback and discussions.

We build our wireframes on an interactive tool enabling your team to click through each screen as they would in the finished app to ensure that it functions as required. These will be sent to you to review in your own time, and you’ll get two rounds of amends.

UI Design

Once approved, our designers will produce two to three key screens taking design direction from your corporate brand guidelines and send them over for initial feedback. If you don’t have brand guidelines we will put together a moodboard outlining our suggested direction for the app, before creating the key screens. Once the initial screens are approved, we’ll proceed to designing the rest of the app. You’ll get an additional two rounds of amends to ensure you are happy with the designs before we start building anything.

4
5

Development

The build of the applications will take place simultaneously with our in-house teams working in unison on the Android and the iOS platforms. Once the app has been created and passed through our internal QA they will be sent over to you for review and further testing. After this there are two rounds of amends for any minor tweaks.

Optimisation

The first few months following the launch of your app are crucial, so we’ll monitor it closely. At the 3 month mark we’ll do a full performance review evaluating the apps’ success against your initial goals. We’ll then interpret the user analytics and suggest how the app can be enhanced.

6

Strategy

Your app needs to support your business, so we’ll help you approach the project strategically and work with you to define your key goals. We’ll research your industry and your competitors and apply our experience and technical expertise to advise on the best solution. This helps set realistic KPIs and outline success factors in line with your business goals. We’ll also coordinate focus groups and conduct additional research for more specific requests.

Discovery

Within the discovery phase, we explore your concept, initiate user groups and explore the value your app will bring to its users. We’ll also start the UX process by producing a set of user flows, which map the entire journey through the app. The flows show each screen and decision point the user will face. This highlights any potential roadblocks or issues the user might encounter whilst using your app, allowing us to put measures in place to ensure a smooth journey.

UX Design

From the user flows we’ll create a set of wireframes for every screen within the app including all the data required on each screen. This is when we invite your team in for a workshop to run through everything together and give everyone a chance for feedback and discussions.

We build our wireframes on an interactive tool enabling your team to click through each screen as they would in the finished app to ensure that it functions as required. These will be sent to you to review in your own time, and you’ll get two rounds of amends.

UI Design

Once approved, our designers will produce two to three key screens taking design direction from your corporate brand guidelines and send them over for initial feedback. If you don’t have brand guidelines we will put together a moodboard outlining our suggested direction for the app, before creating the key screens. Once the initial screens are approved, we’ll proceed to designing the rest of the app. You’ll get an additional two rounds of amends to ensure you are happy with the designs before we start building anything.

Development

The build of the applications will take place simultaneously with our in-house teams working in unison on the Android and the iOS platforms. Once the app has been created and passed through our internal QA they will be sent over to you for review and further testing. After this there are two rounds of amends for any minor tweaks.

Optimisation

The first few months following the launch of your app are crucial, so we’ll monitor it closely. At the 3 month mark we’ll do a full performance review evaluating the apps’ success against your initial goals. We’ll then interpret the user analytics and suggest how the app can be enhanced.