“Sonin have always delivered strong and complete solutions for our brands over mobile and social platforms in an exceptional time.”
Veet is one of Reckitt Benckiser’s most popular and internationally recognised depilatory brands. They offer a wide selection of hair removal products, that range from hair minimising moisturisers to easy wax solutions. Veet has built a strong reputation that spans over 80 years providing consumers with products that are user friendly, effective and safe.
Sonin worked with Veet to create a new Facebook page where users can access the latest beauty tips, fashion advice and trends. In addition a matching Veet YouTube channel was created which was linked to the Facebook page where how-to tutorials and competition information could be accessed. Other features of the Facebook page included a Veet Fashion section, where news from the London Fashion Week could be accessed directly from their Twitter feed.
To promote brand interaction, a Britain’s Greatest Legs competition was also set up. This allowed customers to upload photos of their legs and create a “leg profile” where fellow Facebookers could vote for Britain’s Greatest Legs.