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Mobile app showing British Marine maps and services menu on smartphones.

A Smarter Way to Explore the Thames

Explore Thames logo
Services
iOS, Android, Web
Sector
Travel & Tourism

Meet the Client

British Marine Thames Valley is a membership organisation representing businesses along the River Thames and its waterways.

From historic attractions to riverside pubs and boating experiences, they saw a major opportunity to drive value for their members by connecting tourists and residents with local experiences, whilst delighting users with localised advice and helpful real-time updates.

They partnered with Sonin to create a geolocation-powered tourism platform that would offer each user a unique experience of the Thames. Whether someone was planning a family day out, a solo fishing trip, or a riverside stroll — the app would adapt in real-time to guide them.

Personalised Tourism, Powered by Real-Time Geo-Location

Today’s tourist wants more than just a flat guide, they want personalised adventure and insights into all around them. With Explore Thames, British Marine turned a static river map into a dynamic tool, customised to each visitor, whilst supporting local enterprises.

Offering personalised recommendations as well as warnings of upcoming issues on the water, Explore Thames is a handy companion for all visitors to London.

Key Features

Smart Personalisation – User preferences collected at onboarding fuel real-time suggestions.

Geofencing & Micro-location Targeting – Split the region into intelligent zones to serve hyper-relevant content.

Activity Tracking – The app learns from what users engage with to refine future suggestions.

Local Business Integration – Promotes boat hire, hospitality, tours and independent retailers.

Community Suggestions – Users can submit hidden gems and favourite spots to help grow the ecosystem.

Ready to build a travel app that feels personal?

We’ll help you turn real-time data into recommendations visitors actually want.

Get in touch