Engaging football fans with uMAXit’s weekly prize pool app.

Meet the Client

uMAXit is designed for sporting enthusiasts and novices alike, who believe that a bit of competition makes sports that little bit more enjoyable! It allows users to make 5 predictions based on who might win upcoming football matches. Each week they are entered into a competition with thousands of pounds of prizes up for grabs.

The team behind uMAXit came to Sonin to help bring their vision to life across iOS, Android, and the web. With the aim of sitting at the heart of their users Saturday afternoons and making the game fun, frictionless and accessible to all. What began as a prediction game quickly became a growing community of football fans sharing opinions, forming leagues and climbing the leaderboard.

Key Features

High Traffic Capacity – With user predictions due before Saturday kick offs the platform enjoys large spikes of traffic and performance is vital when prizes and league positions are up for grabs!

Social Gaming – Friends create and compete in private mini leagues with their own bragging rights

Fraud Detection – With thousands of pounds up for grabs the platform needed robust fraud protection to protect against organised hacking attempts

Real Time Match Data – To help the game sit at the heart of Saturday’s users can track performance in real time as the matches unfold

Content Hub Integration – Users can consume original football content directly within the platform