Reinventing First Notice of Loss for Sheilas' Wheels

Meet the Client

Sheilas’ Wheels, part of the eSure Group, is a well-known UK car insurance brand. For insurers, being the first notified party can make the difference between standard and huge costs. By simplifying the notification process, removing fear and supporting the driver through the key steps in a stressed-filled process, Sheilas’ Wheels was able to put their claims team firmly in the driving seat in resolving accidents.

Reimagining their First Notice of Loss (FNOL) process together, we built a prototype insurance app designed to guide users through the aftermath of a collision with clarity and confidence, capturing high-quality data through the device’s camera and image recognition, all whilst reducing friction when it matters most.

Key Features

Guided Crash Reporting – Step-by-step interface that helps drivers collect all required data in the moments after a collision.

Image Recognition – Automatically tags vehicle make, model and damage points from user-submitted photos.

Environmental Context Capture – Pulls in real-time weather and location data to enrich each FNOL submission.

Pilot-Tested UX – Tested with employees in real-world conditions to refine usability and reduce friction.

Business Case Enablement – Armed eSure with proof to support rollout and investment in the full FNOL programme.