Turning Home Cooks into Loyal Schwartz Customers

Meet the Client

Schwartz, in partnership with UK supermarket giant Morrisons, wanted to inspire home cooks to try something new. Their goal was to enhance the in-store and at-home experience through a smart, personalised digital tool that would support their “Around the World” campaign.

Schwartz approached Sonin to explore how emerging mobile technologies could help customers find new recipes, make the most of what they already owned, and build lasting culinary habits.

Through workshops and one-to-one interviews, we found that customers struggled to discover new recipes and keep track of the ones they loved. Even with a recipe in mind, many were left standing in the supermarket aisle, unsure which spices they already had at home.

We piloted a range of solutions with test audiences, including voice recognition and chatbots, before landing on the right answer: a personalised recipe app that acts as a cooking assistant.

Key Features

Smart Recipe Suggestions – Pulls from global cuisine based on what spices the user already has.

Digital Spice Rack – Users track what they own to avoid duplicates and get smarter recommendations.

Family Rating System – Each dish can be rated by household members, feeding into future suggestions.

Seasonal Trend Engine – The app draws on seasonal behaviours to suggest timely and relevant dishes.

Digital Recipe Book – Favourite dishes are saved automatically, so users can return to them anytime.