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Chef-inspired global flavors on a smartphone screen, highlighting diverse cuisines.

Turning Home Cooks into Loyal Schwartz Customers

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Services

R&D, Discovery, UX & UI Design, Strategy

Sector

Retail

Meet the Client

Schwartz, in partnership with UK supermarket giant Morrisons, wanted to inspire home cooks to try something new. Their goal was to enhance the in-store and at-home experience through a smart, personalised digital tool that would support their “Around the World” campaign.

Schwartz approached Sonin to explore how emerging mobile technologies could help customers find new recipes, make the most of what they already owned, and build lasting culinary habits. The result? A digital product that delivers the joy of global cooking, one spice at a time.

Personalised Recommendations Delivered in Seconds

Schwartz were keen to take dinner times from a convenience to an experience.

By combining deep user insight, smart technology and a global flavour palette, Sonin helped Schwartz and Morrisons explore how they could help their customers experience flavours from around the world, without having to hire a professional chef. Proving that the right product doesn’t just inspire once, it keeps inspiring, meal after meal.

Key Features

Smart Recipe Suggestions – Pulls from global cuisine based on what spices the user already has.

Digital Spice Rack – Users track what they own to avoid duplicates and get smarter recommendations.

Family Rating System – Each dish can be rated by household members, feeding into future suggestions.

Seasonal Trend Engine – The app draws on seasonal behaviours to suggest timely and relevant dishes.

Tested with Real Users – Prototyped through user interviews and workshops to ensure maximum impact.

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