Meet the Client
Forfeit Football takes its inspiration from a tradition familiar to football fans putting a pound in a jar every time someone jinxes a result, gets a prediction wrong, or violates the house rules during a game. What began as a casual pub tradition became the foundation for a fantastic new experience on iOS and Android.
With a strong heritage in providing gaming platforms to top tier bookmakers the client approached Sonin to help create a new platform that captured the fun, banter and competitiveness of match day forfeits in a mobile first product.
It had to feel social, fun, and lightweight, but also responsive, reliable and fully integrated with the platforms where friends already interact.
