Textiles

The Pattern Cloud

Transforming the textiles industry with a bespoke iOS app.

Platform

iOS

What we did

UI, UX, App Development, User Testing

Awards

The Problem

Sales reps could only bring a handful of textile designs to meetings.

The Pattern Cloud is a conglomerate of leading UK textile studios with over 150 years of industry experience between them. Brought together by a commitment to make buying more efficient, The Pattern Cloud approached us to make buying designs more efficient and more accessible. In today’s world, that means moving the textiles industry online.

When it comes to the textile industry, there are still so many design studios relying on outdated methods. For example, many sales representatives had to haul bulky fabric portfolios to their meetings. But when a client made a request like ‘a similar design in blue,’ those sales reps are stuck. They can either describe the design or send a physical sample as a follow-up. This wasn’t just inefficient, it was also losing textile design studios money.

Clients are most engaged when they’re in a face-to-face meeting. But it’s impossible to bring thousands of fabric designs with you to a meeting… right?

Our Approach

We put over 10,000 designs into one game-changing app.

The Pattern Cloud initially approached us to create a bespoke B2B e-commerce platform. So we worked with them to build a 24/7 textiles B2B e-commerce platform. But for this project, we focused improving on The Pattern Cloud’s sales process.

Following the success of this project, The Pattern Cloud was keen to develop a bespoke app that would further transform the textile industry. One that would fix the problem so many textile design studios face on a daily basis. Giving partnering textile design studios a competitive edge in meetings and streamlining their sales processes.

Like every one of our projects, we took a Minimum Desirable Product (MDP) approach to The Pattern Cloud sales tool. Because by approaching mobile app development this way, we’re able to solve the core problem in a way that genuinely delights the user.

The Outcome

We gave studio sales reps a competitive edge in sales meetings.

The iPad app we developed allows The Pattern Cloud to offer textile design studios a game-changing tool. One that syncs a full library of every single texture each studio has on file. What this means is that studio sales reps can travel with over 10,000 designs, all of which are saved offline. So, the success of their meetings doesn’t depend on a strong signal.

To further their competitive edge, textile design studios can create custom folders within the app. This way, sales reps can prepare unique design portfolios for each client. In meetings, they can then bring up a batch of highly relevant designs with just a few taps. Or search for different designs on the fly, helping them secure the sale then and there.

The bespoke software solution is part of an all-in-one, connected system that we’ve built for The Pattern Cloud. This means that as soon as studios add their designs to the online platform, their sales reps can access them from wherever they are. Looking forward, as we add more features to the app, this will continue to transform the textile design marketplace.