Supporting the International year of Co-Operatives in 2012 through a website for the acclaimed film: “The Rochdale Pioneers”.
As part of the International year of Co-Operatives the film “The Rochdale Pioneers” was re-told in a new film by the British Youth Film Academy. Sonin worked with The Co-Operative to enhance the digital presence for the project which included both social media campaigns and a fresh new website in order to celebrate the re-release.
We implemented a number of fun features in order to create excitement and drive publicity towards both the film and the supporting body including the ‘How many miles are you from Rochdale?’ feature where users were able to plot their location and see how far away from Rochdale they were. Users were able to view other film enthusiasts’ location too in order to see how far the films popularity span was.