At Sonin we feel it’s important that we deliver the latest mobile news to our readers from an industry that is constantly evolving. Whether you’re new to mobile, an industry leader, a start-up or a multinational brand, having access to the latest mobile news is vital for your app development. So here are the top stories from November 2017 Mobile News. Make sure you don’t miss out on the latest mobile news by signing up for our newsletter to stay informed.

Quick links to top stories from November 2017 Mobile News:


Last updated: 23/11/2017

Black Friday is set to be biggest mobile shopping day ever

Last year’s Black Friday was a tipping point where orders by mobile overtook desktop for the first time. This year, Black Friday 2017 is set to be the biggest mobile shopping day in history! It’s expected that £20 billion will be spent by the end of this month. With almost half of that through mobile spending.

Because of mobile’s massive growth, November is even poised to take over December as the biggest shopping month of the year. So it’s no surprise brands are focusing so much on their mobile offering for the future. It’s clear Black Friday offers a huge opportunity. With more and more businesses using mobile to make the most of the upcoming shopping season.

Source: Mobile Marketing Magazine
Recommended reading: Black Friday 2017: Making the most of mobile 

Enterprise Mobility Trends from 2018

As we predicted last year, 2017 has been a huge year for enterprise mobility. And the rapid rise of BYOD, the IoT and wearables will continue into next year. With security playing an increasingly important role to businesses. But what trends can we expect from 2018?

Artificial Intelligence, Conversational Platforms, Intelligent Things and Immersive Experiences are all set to take over in 2018. With the potential to drastically change your business, these technologies will help your employees achieve more no matter where they are in the world. But before you introduce these game-changing technologies into your process, it’s important you first analyse your business needs. Read more about the business uses of each technology with the link below.

Read full article: Information Age 

Many UK SMEs still don’t have a plan for GDPR

GDPR preparing your app and company

So far, UK SMEs have spent more than 80 days (or 600 hours) on average of work preparing for GDPR. But according to a recent survey, an estimated 73% of business lack any documentation to evidence their compliance with the regulation. And further to this, many thousands of businesses haven’t even started to plan.

No matter what industry you’re in, it’s essential you put protection of your users’ data at the forefront of your business. But you need to carefully consider how you’ll balance this with maintaining eligible data on your users or customers.

Source: Mobile Marketing Magazine
Recommended reading: What does the EU GDPR mean for your app? 

Emerging Tech in Mobile Banking

Customers’ expectations for mobile apps are changing rapidly across the board. But the banking industry just can’t keep up. And the 2 billion people using mobile banking apps by 2020 will expect an immediate and seamless user experience.

Emerging tech is becoming more and more important to the customer journey. And as banking apps find innovative ways to use new technology in their mobile offering, they’ll boost their market share and build a long-term, loyal customer base. Because by taking a mobile-first approach to your CX, you’ll position your business as an industry leader and innovator. Others will be left in the app store.

Read full article: Fintech Weekly
Recommended reading: Important Mobile Banking Changes 

Majority of UK organisations plan to invest in AI & IoT by 2020

According to a recent survey by Deloitte, almost 85% of UK businesses are planning to invest in AI and the IoT by 2020. The most popular digital technologies included AI, cloud computing, robotics, blockchain, analytics, the IoT, and VR & AR. And out of all of these, AI was seen as the main focus for many, as it’s predicted to have the biggest impact on the future of business.

The survey also found that over a third of UK businesses don’t see AI directly replacing their employees. Instead, many businesses predict that the technology will be used compliment their employees, aiding their decision-making and helping them achieve more in their day-to-day.

Source: Mobile Marketing Magazine
Recommended video: Digital Surrey – AI & the future of business 

Most iOS devices now run iOS 11

This month, Apple updated its App Store support page with new metrics. And as of November 6, 2017, iOS 11 has been installed on 52% of iPhones and iPads currently in use. Apple is currently working on its iOS 11.2 update which will be available in a few weeks time. And, for US customers initially, will include Apple Pay Cash; offering person-to-person payments through iMessages.

As the latest and most popular version of iOS, Apple will favour the apps that are optimised for iOS11. Which means if you update your app or add some of its new features, it will perform better in the App Store than outdated apps. Learn more about optimising your app for iOS below.

Source: TechCrunch
Recommended reading: Preparing your app for iOS 11

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