With Black Friday and Cyber Monday just around the corner, retailers are preparing for their busiest sales period of the entire year. And with an average of 4/5 consumers now using a smartphone to shop, there’s no surprise that 2016 sees brands focussing on their mobile offering.
Last year we saw a significant increase in mobile use over Black Friday, with 63% of online traffic coming from a mobile device, and mobile accounting for 37% of all sales, up from 27.9% in 2014.
Salmon, the digital commerce experts, have released predictions stating that 2016’s Black Friday ‘will be the tipping point for mobile in the UK.’ Suggesting that mobile will dominate online sales, and that this Black Friday will last much longer than the single day, evolving into a £5 Billion Black Fiveday Week.
This proves that it’s more important than ever for brands and retailers to ensure they’re offering customers the very best mobile experience. As a retailer you need to be prepared for the influx of mobile activity next month, and using this opportunity to build loyal, engaged customers.
So are you ready for Black Friday?
Is your website optimised for mobile or more importantly is your ecommerce mobile app user friendly? It’s all the little things that can make a huge difference to the usability on mobile. For example are the main ‘add to cart’, ‘buy’ and ‘checkout’ buttons clearly visible on the relevant pages or are you using standard symbols to represent these tasks throughout.
With such a significant peak in traffic expected, it’s vital to test how your app will perform under pressure. Just like a website, you’ll need to ensure you have the support for extra users. This can be done by increasing your hosting service or through BaaS (Backend As A Service), a third-party service that provides app developers with a way to link their apps to backend cloud storage.
Aside from the technical preparation required, you shouldn’t forget about marketing! It’s the busiest time of the year and naturally every retailer will be doing what they can to win new customers. With just over a month to go, think about email campaigns, social media posts and banners across your website or app itself. Make sure your customers are aware of what you’ll be offering over the Black Friday and Cyber Monday weekend.
We’re here to help guide and advise on the best solutions for your mobile app, so get in touch via our contact form or use our live chat in the bottom of your screen to see how you can maximise your Black Friday sales.