The App Experience:

Understanding new tech and adapting to users’ digital behaviour

Technology has changed how we interact with both people and businesses. Our smartphones and the apps on them have become a key part of our daily lives. And as technology continues to evolve our needs and motivations for using them also evolve. It’s become increasingly important for businesses to understand these changes and what digital experiences their customers and employees expect. This presentation on the app experience will give you the insights you need to develop an app strategy that not only engages your users but supports business growth and provides clear ROI.

Watch The App Experience presentation now…

[Full written overview available here]

Want to know more about creating amazing app experiences?

We often get asked questions like how can I make my app a success?or what makes a good app?– but the answer is much more complex than a checklist of features or design guidelines. The truth is, it really depends on your users. Which is why in Paul’s talk he shares how you can understand and define the digital experiences your customers and employees expect.

We work with businesses of all sizes, from startups and national companies to global multinationals, to uncover how mobile can add real value to their business. Developing apps to improve the customer experience, improve business efficiency and generate more revenue which also provide clear ROI.

If you want to find out more about the future of the app experience or the app development process, then we would love to talk to you. Please don’t hesitate to give us a call on +44 (0)1737 45 77 88 or email us at

Recommended reading: The Future of the Mobile App

Recommended watching: How should I approach App Development?