• What is the post-app era? The way we interact with mobile apps is changing. And as apps evolve to become smarter, we’re able to do more with less.
  • What does this mean for app development? Your users want to be able to complete their tasks as quickly as possible. Even if that means never opening your app! So, you need to think about how mobile is supporting your employees and consumers. And how they could benefit from it further.
  • Suggested reading: Our whitepaper on the business opportunities of the post-app era

What is the post-app era?

Coined by Gartner in 2016, the post-app era describes how apps are becoming more important in our day-to-day lives. It’s not that apps are disappearing or becoming less useful! Instead, the post-app era describes how the way we’re interacting with apps is evolving. Looking forward, your users will expect a more streamlined user experience (UX). Where they can carry out their day-to-day tasks as quickly as possible. Even if this means never actually opening your mobile app!

In this video, Sonin MD Paul Jarrett discusses what the post-app era means for app development. It’s an exciting time for us as an app agency. With emerging tech like Artificial Intelligence (AI) and the Internet of Things (IoT). And at the centre of all this, mobile!

What does this mean for enterprise app development?

We’re experiencing the rise of Bring Your Own Device (BYOD) and intelligent things at work. Which is reinventing the way your employees interact with each other. And how they go about their day-to-day. As a business, it’s essential you offer your employees a frictionless mobile experience. And that’s what the post-app era is all about! Embracing it will help you improve internal processes and boost your efficiency.

And even though the post-app will be evolving over the next five years, you need to start preparing for it today. You need to consider where mobile can impact your business the most. And how you can build a mobile offering that’s fast, intuitive and seamless.

You should embrace this change! So, take advantage of everything the post-app era has to offer. You’ll gain a competitive advantage and secure your position in tomorrow’s digital world.

By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.

Source: Gartner (2016)

A full transcript of ‘What does the post-app era mean for app development?’

“So we’ve been talking for a little while about the post-app era. And lots of people ask us what it means. Particularly for us as an app development agency. It’s actually an exciting time because we’ve got a whole array of new technologies coming out. Things like augmented reality (AR), artificial intelligence (AI) and the Internet of Things (IoT). And sat in the middle of all this tech is mobile!

We’ve always talked about the fact that mobile users are really task-focused. And now increasingly in the post-app era, what we’re going to see is that apps. Rather than being a destination, are the facilitator for achieving the different tasks.

So, increasingly we’ll be interacting with apps through voice-activated assistants. Or through push notifications rather than opening the app. We’ll be using iBeacons and NFC in the real world. And we’ll be able to achieve all the different things we want. Without ever actually physically opening the app.

This is a really exciting time for both us and businesses. As we look at how we can use these new technologies to merge the physical and digital worlds together.”

Suggested reading: Post-App Era Whitepaper

What does the next generation of apps look like? What do you need to do to prepare for tomorrow’s digital world? Our whitepaper explores how the way we interact with mobile and tech is changing. And how your enterprise or consumer app can stay ahead of that change. Exceeding your employees’ expectations with streamlined mobile offerings.

Download our whitepaper The Post App Era: The driving force, the technology and the business opportunities

What’s next?

Are you thinking about developing a mobile app? Do you want to know how the post-app era will impact your existing app? If you want to know more about the impact of the post-app era on app development, then we’d love to hear from you. Visit our contact page or call us on +44 (0)1737 45 77 88 to get in touch.