In the competitive world of event marketing, it’s important you stay on the cutting edge of tech and mobile trends. So, in this report, we break down the Top 5 Tech Trends that are changing the future of event marketing. But we also cut through the hype and explore the real-world benefits to your business. Whether you’re looking to attract and engage attendees, enhance your event experience.
In-person interactions are more of a focus for marketers than ever before and for good reason. 80 percent of event attendees say that seeing a demonstration of a product or service in-person will define their purchasing decision. And on top of this, 72 percent of people say that seeing their contacts’ post about branded experiences make them more likely to purchase.
But with more events and more exhibitors competing with one another, it can be hard to cut through the noise and reach attendees. Download our ‘Top 5 Tech Trends in Event Marketing’ white paper if you want to solve these core challenges: fending off increased competition, coping with last-minute changes, making the most of stagnant budgets or proving the ROI of your event marketing.
You can find out more about the future of event marketing by following our social channels: Twitter and LinkedIn
- Event Marketing 2018 Benchmarks and Trends (Bizzabo, 2018)
- Experiential Marketing Content Benchmarking Report (EventTrack, 2017)
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