In the competitive world of event marketing, it’s important you stay on the cutting edge of tech and mobile trends. So, in this report, we break down the Top 5 Tech Trends that are changing the future of event marketing. But we also cut through the hype and explore the real-world benefits to your business. Whether you’re looking to attract and engage attendees or enhance your event experience.

In-person interactions are more of a focus for marketers than ever before and for good reason. 80% of event attendees say that seeing a demonstration of a product or service in person will define their purchasing decision. On top of this, 72% of people say that seeing their contacts’ post about branded experiences make them more likely to purchase.

But with more events and more exhibitors competing with one another, it can be hard to cut through the noise and reach attendees. Download our ‘Top 5 Tech Trends in Event Marketing’ white paper if you want to solve these core challenges: fending off increased competition, coping with last-minute changes, making the most of stagnant budgets or proving the ROI of your event marketing.

You can find out more about the future of event marketing by following our social channels: Twitter and LinkedIn


  1. Event Marketing 2018 Benchmarks and Trends (Bizzabo, 2018)
  2. Experiential Marketing Content Benchmarking Report (EventTrack, 2017)

View our recommended article: Using Augmented Reality to Stand Out at Events

Similar content from Sonin App Development:

Using Augmented Reality to Stand Out at Events: Look at any event, conference or trade show and you’ll see a wave of brightly-coloured exhibition stands. All screaming out for attendees’ attention. With augmented reality (AR), you can transform your event stand into an immersive, memorable experience.

How to Improve Your Event Experience with Mobile: Whether you’re running an event, tradeshow or conference, a bespoke event management app enhances the experience of every single attendee. All while driving your costs down. This enhanced experience boosts satisfaction and makes sure everyone at your event (whether they’re an attendee, sponsor or exhibitor) gets the most out of it.

8 Features Your Custom Event Management App Needs: In this infographic, we break down the top eight features your custom event management app must have. From mobile registration to custom agendas and interactive floor maps. Find out the features you need to enhance your event experience for every stakeholder.