Engaging Employees for Enterprise Mobility

4 min read - Insights

Enterprise apps increase productivity and accessibility while encouraging communication between your employees. But to get the full benefits of an enterprise app, it must keep your employees engaged. And play an essential part in their day-to-day lives.

Having a secure app that answers all your employees’ needs and manages your data is one thing. But getting employees to use it is another thing completely. And it’s likely the biggest challenge you’ll face. So it’s crucial you consider this point at the very beginning of the app development process.

Getting your employees onboard

To ensure your employees make the most of your app from day one, you first need to ask a few key questions:
 
  • Which of your employees’ tasks lend themselves to mobile?
  • What will the key benefits of your enterprise app be to your employees?
  • How will your app impact their day-to-day work life?
  • What data do you want to collect?

Answering these questions will help when pitching your enterprise app to your employees. During this pitch, you’ll need to focus on how the app’s primary purpose is to make their lives easier. Make sure each of the app’s individual features has a direct benefit to your employees. But also to the future success of the business. By making these benefits clear, you’ll reduce abandonment rate down the line.

An effective way of doing this is through a specific onboarding process within the app. This introductory area will outline all key areas of the app. And show your employees the specific features that will transform their day-to-day tasks.

Avoiding abandonment through an intuitive user experience (UX)

Your users should now have a good understanding of why they’re using an enterprise app. But how do you plan to keep them using it? You want your employees to be using the app on a daily basis. So, it’s essential that your enterprise app is well-designed and intuitive. As well as being robust enough for their needs.

Avoiding long loading times and connection troubles is a must for a high engagement rate. The enterprise app UX should be seamless and streamlined. Because our employees’ productivity relies on it!

Further to a seamless UX, you should consider using in-app and push notifications to prevent user drop-off. Personalised push-notifications can remind employees of benefits and features your enterprise app offers. Helping you to re-engage any employees who’ve abandoned your app.

Treating Apps as products, not projects

So, you’ve looked at getting your employees onboard and avoiding abandonment through an engaging UX. But it’s also important to think about getting the most from your app in the long-term. In one of our video insights, we explore why you should approach apps like products, not projects. Because by doing this, you’ll be able to consider the ongoing life-cycle of your enterprise app. And who’s responsible for its continued success.

To get the most out of your app, you need to be managing and monitoring it. With regular reviews and updates. And to fuel further development, you need a system for collecting feedback from your employees. Whether that’s through open discussions, an anonymous comment box or through an in-app feedback system.

Finally, the wealth of data your enterprise app provides will give you in-depth insight into your employees. And how they’re interacting with your app. So, using these analytics, you’ll be able to track its adoption and which features your employees use the most. As well as how much time your employees are spending in your app.

 

Account Director Tim Moore discusses approaching apps as products, not projects

 

So, it’s important you consider employee engagement in the early stages of enterprise app development. And by doing this, you’ll make sure your employees have every reason to use the app from day one. But don’t stop there, maintaining high engagement is an ongoing process. Listening to your employees at all times will ensure the highest productivity. And the highest return on your investment in the long-term.