Why Sonin and how did we get there?

iPad and iPhone developers

The industry has changed considerably since Paul founded Big Orange Software in 2009. The market is continually evolving, our clients’ needs have changed and our services have transformed. We now deliver more than just software, we deliver a solution, and required a new brand identity to reflect this.

We needed a new name that mirrors not just our services, but also our passion and personality that allows us to continually evolve with the industry which also remains true to our history.

We began looking into the tools that allow us to develop apps, the key components of a handheld device, the language used to code for different platforms and the common technical terms used. Over the course of several weeks’ researching and refining a myriad of names, there was one idea that broke through as a clear winner.

The single most important feature of a handheld device is its screen, and most importantly the way we control it.

Without getting too technical, the underside of the glass in a mobile device is a thin transparent film that conducts electricity which allows the screen to respond to touch. This film is made of three chemical elements; Indium, Tin and Oxygen.

Or more simply; In, Sn and O.

elements of a smartphone

And from this, Sonin was born.

So there you have it. Sonin is an anagram of the three chemical elements that allow you to operate your smartphone and tablets with your fingers.

 

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Have an idea for an app? Get in touch today and see how we can help you.