James has a keen understanding of the written word and a massive belief in how it can be used to help create passion and communicate emotions in an easy to understand, friendly manner.

Coming from a sports PR background and having helped brands such as Mercedes-Benz, Rolex and Ralph Lauren with implementing their content strategies he has experience in implementing social media campaigns for large audiences as well as creating engaging copy for online and print media.

He is a keen sportsman himself who loves organising a good old fashioned office sweepstake during a major event!

  • Device of Choice: iOS
  • Favourite App:Sky Sports News
  • Favourite Tech: Sky+
  • Childhood Tech: Tamagotchi
  • James's Favourite Place: Berlin

Who are Sonin?