In our latest video, Sonin Account Director Tim Moore discusses how you should approach app development for your business. Delivering an app is a long-term venture and many businesses make the mistake of approaching app development as a project and not a product. By looking at your mobile app as a product you’ll be able to consider your road map and who in your team is responsible for the long-term success of the app.
Once the first version of your app has been released, it’s important to know how you’ll gather information and feedback for further development. This will include recording analytical data as well as talking with the people using the app on a day-to-day basis. By using this information to drive future iterations of your mobile app, you will have the best chance of getting a return on your initial investment.
Watch the full clip below or explore other useful insights on the Sonin YouTube channel.
If you have a specific question about how your business should approach app development, get in touch via the LiveChat app at the bottom of your screen or send us an email to firstname.lastname@example.org.