With so many apps on the App Store and Google Play, you need to do everything you can to make sure your app is seen, downloaded and used.
Our Account Director, Tim Moore, explains how you can ensure your app is a success in our new video series.
Marketing is all important, and anyone creating an app needs to put together a clear marketing strategy to make sure their app gets found and downloaded. This can be done through social media, email, brand websites, paid advertising online and in print, launch events and videos.
We also talk to our clients about building a product not a project. If you’re building a new stand alone app, you’re essentially building a new business. So you need to think about putting together focus groups, building a business plan and making sure that your idea will give something valuable to your users.
All of this research and development of your idea needs to be done way before the app is even built.
Visit our YouTube page to watch our collection of videos on app development, mobile strategy and designing an app.
Or if you have a question you want answered, email firstname.lastname@example.org and we’ll include it in a future video!