Enterprise Apps: What Businesses Should Know

There’s no doubting the effect that enterprise technology is having on businesses today, particularly mobile apps. It was once perceived not to long ago that when a business created their own mobile app it was more of a marketing gimmick than anything else, which lacked in-depth thought and conviction. If you were to look at enterprise apps that businesses have deployed today and the positive impact that they’re having, it would be safe to say that those times are now a distant memory.

Now it’s a completely different story.

Enterprise apps are proving to be invaluable tools for businesses in all sectors worldwide

The term “enterprise application” refers to a piece of software that a business would use to assist the organization in solving enterprise problems. In today’s business and corporate environment enterprise applications are usually complex, scalable, distributed, component-based and mission-critical. Yet although they’re regarded as highly-complex systems they tend to have only one outcome in mind, and that’s to get businesses performing better.

Enterprise apps are proving to be invaluable tools for businesses in all sectors worldwide, and are completely revolutionizing the way that things get done. From health services to financial institutions, travel, logistics and retail, businesses are now placing mobile enterprise technology in the midst of their internal strategies.



Site inspection and maintenance application for construction, Asset Impact

As it stands there are now currently over 1.3 billion active mobile workers worldwide

They’re working too. As it stands there are now currently over 1.3 billion active mobile workers worldwide who are benefiting from enterprise apps, and achieving the results to justify the expenditure. They’re proven to be the cause of enhanced worker productivity, increased internal efficiency and overall more streamlined business processes. They also significantly reduce the complexity of existing IT platforms and can be distributed across multiple mobile platforms which the majority of employees will already be accustomed to using.

With the continual rise of smart device usage (iPhones, iPads etc) for business use it’s important that companies understand how these digital and mobile technologies can help transform different areas positively, and make a real impact. Approaching an enterprise app requires you to do a number of things; first and foremost identifying the areas that you feel require enterprise technology the most.

To do this we recommend that you initially segment every area in your organization.

  • Operations
  • Marketing
  • Accounting & Finance
  • Customer Service
  • Production
  • HR
  • Sales
  • IT
  • Purchasing
  • Plus more…


Merchant buyers application for retail, Order Commit


The next step is to then identify your primary goals per segment.

  • Operations – Deliver business services to clients
  • Marketing – Generate business leads & interest
  • Accounting & Finance – Track internal & external capital
  • Customer Service – Maintain business leads & interest
  • Production – Manufacture business services
  • HR – Monitor staff
  • Sales – Convert business leads & interest
  • IT – Maintain the flow of business information
  • Purchasing – Provide tools for the whole business


Lastly, pick the segment that requires the most attention and query whether the current actualities match up with your initial goals, lets use operations as our focus.

  • Operations – Deliver business services to clients
  1. Have you got enough supply for the demand?
  2. Are your staff being productive in their approach? 
  3. Are you enduring unwanted costs in your execution? 
  4. Is the communication from other departments to slow?


Answering these questions will let you detect whether solutions are needed in your department or business on the whole. Pinpointing your initial goals and then analysing your current situation will put you in good stead for the first stage in your enterprise app approach. This is how all of the most successful enterprise apps have come about, the developers have taken the time and effort to thoroughly analyse where and how an app will benefit, example of these are given below.

The enterprise app is as only as strong as the framework that governs it

Considering your enterprise app as an addition to your organization more than a replacement is key, the enterprise app is as only as strong as the framework that governs it. A common mistake that businesses make is assuming that an app is a one off product when it fact it is designed to adapt accordingly with business changes and growth. Think of it as an investment proposition that you will inevitably have to make, where the results are guaranteed to outweigh your endured costs.



Patient record finder application for the medical industry, Hospital RN


Businesses who integrate enterprise apps are noticeably feeling the benefits too.

Enhanced productivity – Employees who engage with enterprise apps are 34% more productive than those that don’t. Subsequently an extra 240 hours of work a year are generated.

Increased efficiency – Enterprise apps decrease time-consuming activities such as printing documents and attending meetings

Increased agility – Enterprise apps allow organizations to respond to opportunities more quickly such as shifts in the market

Reduced IT Complexity – Enterprise apps combine existing information and processes into a single easy-to-use interface


As organizations continue to develop innovative mobile strategies, encompass enterprise technology and launch intelligent mobile applications, there is a growing need for development agencies to understand the business need behind adopting new methods to improve their organization. Through a defined process and experience in working with large-scale organizations in helping to increase their internal procedures, we know where to apply our expertise. Contact us to discuss any enterprise plans that you feel could be enhance by enterprise mobility.

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