Paul often talks about how our interactions with brands and businesses has evolved, and as new technology enter our lives our interactions will continue to evolve. Today we interact with brands across multiple touch points, we might spend hours browsing for a new product online, share a link with friends and family, wait for an offer to be emailed to us or even check out the latest reviews on social media.
But as we continue on this disjointed customer journey, what can brands and businesses do to keep ahead of the game and ensure their customers are receiving the best possible experience.
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