Head of Product & Design

With over 15 years of industry experience, Sarah is a highly skilled Designer and Product Strategist who has collaborated with a diverse range of companies across a variety of sectors – from innovative start-ups to large global corporations.

Sarah joined Sonin in 2018, leading our team of Product Strategist and UX/UI specialists. 

Product Strategy

Sarah and the Product Strategy team collaborate with clients to craft a product direction to:

  • Seamlessly align with their business objectives
  • Deliver a Return on Investment
  • Tap into emerging market opportunities
  • Keep ahead of competitors. 

Product Design

In collaboration with the design team, comprising of UX and UI specialisms, Sarah creates interfaces that are not only visually appealing but also inherently user centric.

She understands the importance of designs that resonate with users, whilst staying true to the core goals of the business. Her approach ensures that the solutions provided are of the highest quality, effectively blending innovation with functionality. 

With a passion for driving results and a commitment to delivering outstanding user experiences, Sarah is dedicated to helping businesses thrive in the digital landscape. She is committed to transforming ideas into impactful, user-friendly solutions that drive success and growth. 

Sarah has three favourite apps! Nespresso and Karen Millen for their strong ‘easy-to-use’ user experience and ‘Lip Scanner’ by Chanel for the ability to try on lipstick colours virtually using AI! 

Product Strategy & Design Insights

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