Digital experiences that exceeds all expectations.
We find when it comes to mobile app design, the details are everything. Customers today have sky-high standards. They expect the same experience from your app as they get from Facebook, Uber, Amazon and the like.
10% of Fortune 500 companies now rank design as their top business priority. That’s because great design isn’t just about aesthetics—it’s a key driver of user satisfaction, loyalty, and ROI.
We’re an app design agency that focuses on the minor details like micro interactions because we know they’re the key to improving user engagement, increasing retention and guaranteeing you see a return on your mobile investment.
Over 10,000 in one game-changing app
Textiles studios had a problem. Their sales reps could only bring a few physical designs to meetings. So we helped The Pattern Cloud put over 10,000 into one game-changing app.
Understanding your customer is at the heart of our process.
Designing a world-class interface and mobile app experience with delightful moments that hook your users requires a deep understanding of their expectations and how to exceed them.
1. Discovery Workshop
We work very closely with your team during a discovery workshop to pinpoint exactly what your customers want to achieve, why they want to achieve it, and what’s getting in their way.
Across a series of exercises, we’ll map your customer’ expectations and their emotions to find where their goals intersect with your business aims.
The agenda of every discovery workshop is bespoke to your business and your product. Examples of exercises include moodboarding, product discovery, empathy mapping, and customer journey mapping. Across all of these, we’ll build an in-depth understanding of your business and your customers. This enables us to challenge assumptions and make better design decisions.
2. User Focus Groups
We carry out user testing to give us a clearer understanding of the mental models present within the target base.
These discussions typically involve five to seven users to ensure we accommodate a range of perspectives and exceed every expectation through outcome-driven design.
We will then take the information uncovered and build out a series of job stories. Unlike user stories, these job stories provide us with a series of challenges to solve that have specific situational and contextual information attached as well as accompanying magic moments.
3. User Experience (UX) Design
Our UX process is fuelled by our learnings from our discovery session – The insights discovered drive each sprint as we then create user flows, Also – low-fidelity and high-fidelity wireframes, Also carry out testing.
Mapping out the flow of the journey of the challenger we’re tackling helps us account for each of the user types identified. It highlights any drop-off points or areas for potential confusion early-on.
Our wireframes often start as a quick pencil sketch or Invision Freehand during the workshop before we expand into high-fidelity ones during each subsequent design sprint.
4. User Interface Design (UI)
Before beginning the UI part of the project, we’ll test the wireframes with users to catch any issues early-on and enable quick iteration. We’ll then take what we have created and build them into mock-ups and interactive prototypes for further testing.
Throughout this, we’ll employ atomic principles so that we’re building a library of re-usable components. This won’t just ensure consistency across the platform. It will also make future layout amends much faster.
As we work on each section of the app, we’ll document the key points in the user journey to track the magic or hook moments you should measure throughout.
5. Design Sprints
Rather than taking a linear approach to UX & UI design, we work in highly focused sprints.
Every five days, we will select a key challenge or goal to tackle; starting with the high priority opportunities identified during discovery. We will then explore a number of different ideas and UX solutions for each challenge or goal.
During this time we work closely with you to select the sketches and flows best-suited to the challenge, drawing from our learnings from the user focus groups to make this decision. The selected solution is then expanded into a prototype which we can validate through user testing.
By taking an this agile approach, we can prototype and prove a feature design every five days throughout the process.