Successful Mobile Apps Start with an MDP not an MVP6 min read - Insights
We know that, as a business, when you create a new product it’s routine to create a Minimum Viable Product (MVP). In fact, it’s been ingrained in many of our brains that it’s best practice. An MVP ticks all of your business requirements. But does it tick your end-users requirements? An MVP may have worked in years-gone-by and it may still work for a proof-of-concept or a demo but does it win over new digital-savvy users?
When it comes to mobile apps, your users don’t want the minimum. Compared to other products, apps have high barriers to entry because user expectations are high. Users want to be delighted when they first download an app. So, to smash these expectations, you need to forget about creating an MVP and think about creating a Minimum Desirable Product (MDP).
Creating an MDP drives product development with a focus on how to win over the user from the first use. So, in this article, we break down why you should scrap MVPs and focus on creating an MDP.
Why it’s time to scrap MVPs for App development
Choosing to develop an MVP can be tempting because it’s the natural route for product development. But in the app space, ‘viable’ just won’t cut it. Let’s say you’re creating a new car. Your MVP might be a box on wheels with a high-speed new engine. But that’s not a desirable product. Yes, it’s a starting point, but will it win over new customers?
Likewise, who wants a mobile app that only meets their minimum requirements? It’s not enough to have a mobile banking app that just shows your bank balance anymore. Users want to achieve more.
The space on our phone is precious, both storage and visual space. And as users, we don’t want to waste it. So, when a user downloads an app for the first time they need to be wowed.
If your app doesn’t do this, then you risk driving your users away. Nearly one in four people will abandon an app after just one use. Which is up from one in five just a few years ago. And 52 percent of users today say they’re unlikely to engage with companies if they don’t provide a good UX (user experience).
Your customers and your app users don’t think in terms of development sprints, waterfall methods or agile growth. They don’t care about upcoming updates or future features. Instead, they demand a great UX from the first time they open your mobile app. And this is why creating a traditional MVP won’t cut it anymore.
Mobile apps that launch as an MVP often fail to impress. Ending up as mediocre value propositions instead. Enough to meet your minimum requirements, sure. But not in a way that delights your users. So, in an effort to reduce risk, you may end up reducing your ROI.
Successful Mobile Apps Start with Creating an MDP
The most successful apps are those which have won over their users from the initial download. The ones which delighted users from the very first use. And it’s because of this we encourage you to shift your mindset from creating an MVP to creating an MDP. Break traditional product development methodologies and replace your MVP with an MDP.
Instead of ticking corporate product development boxes like an MVP, an MDP is user-focused and delights users. Taking this approach means quick customer wins, less app abandonment and a much better return on your investment both short and long-term. Creating an MDP for your app will win you customers or help you engage your employees much better than an MVP.
For example, Ikea’s first app was simply a mobile version of its catalogue. It was limited, had missing products and wouldn’t let users do anything but browse. This app may have ticked the business’ requirement of ‘launch an app’ or ‘digitise our offering’ but the solution wasn’t user-focused. By creating an MVP, Ikea risked its existing and new customer relationships. Subsequently, users left a series of disappointed reviews on the app store and uninstalls hit the roof.
Ikea knew they had approached app development wrong and had to do a lot more to win over their mobile customers. The second version of the app incorporated Augmented Reality (AR) tech so customers could preview furniture in their homes. This was a huge success! It gave customers an immersive UX that made the most of mobile to add true value to Ikea’s Customer Experience (CX). Ikea understood how mobile can support the customer journey and provide something of true value to delight their users.
It’s clear that this new approach of creating a minimum desirable product achieves success. But where do you start? And how does this ground-breaking approach affect app development? Our next article breaks down how to develop your MDP app in just three simple steps.
Interested in MDP Mobile App Development?
Developing an MDP mobile app can appear challenging, but any good app development agency like Sonin will have a process in place to ensure your app delights your users. And keeps them engaged long after they tap download. Are you considering building an enterprise app or a consumer app? If so, then we’d love to hear from you. Get in touch today.