The latest mobile news March: ROI for mobile workforce increase, McDonalds testing mobile ordering, 900 billion hours spent in apps and mobile world congress highlights.

At Sonin we feel it’s important that we deliver the latest mobile news to our readers from an industry that is constantly evolving. Whether you’re new to mobile, an industry leader, a start-up or a multinational brand, it’s important to keep on top of what’s happening around you.

Here’s the latest mobile news March…

ROI For Mobile Workforce Increases

It’s been reported that more than a third of IT professionals consider mobilising their workforce a priority in 2017. 72% believe costs are being saved when employees are provided with mobile devices. With over 75% believing that their employees would save at least one business day in every two weeks via mobile apps.

Source: Enterprise Apps Tech

McDonald’s To Test Mobile Ordering

McDonald’s will begin testing its mobile ordering system in late March. The fast food chain looks to compete with rivals such as Domino’s and KFC. The global organisation has also announced that it plans to launch its mobile order and pay platform. Aiming to have rolled it out into 20,000 of its restaurants by the end of 2017, including in the United Kingdom.

Source: Mobile Marketing

Consumers Spent 900 Billion Hours on Apps in 2016

Consumers spent over 900 billion hours on apps in 2016. A 25% YOY increase from 2015. In addition to this, the total amount of downloads also showed significant growth. Increasing by 15% to 90 billion. These statistics discard claims that we’re in the midst of a ‘post-app’ era when in fact mobile usage is at an all-time high. For businesses, this provides ample opportunity to reach more customers on their mobile devices.


Mobile World Congress 2017 Highlights

A number of significant announcements were made at Mobile World Congress 2017. Including new hardware and the possibility of 5G everywhere. The reboot of the Nokia 3310 was one of the most publicised moments to come out of Barcelona. Which will come with a 31-day battery life and the re-introduction of popular mobile game, Snake.

Source: CNet

In-App Data 13x More Effective For Marketers

Content published via apps rather than the mobile or desktop web can be targeted much more accurately, a recent report has confirmed. Valuable app data can be accessed for the previous 13 months by marketers in contrast to the 30-day time limit of web cookie data. This means that businesses are able to reach their consumers with the right message at the right time, by using valuable data at their disposal.

Source: Mobile Marketing Magazine