At Sonin, our ability to build the right product stems from more than just technical expertise—it’s driven by our core values. With over 15 years of experience building award-winning apps, we understand that our Core Values – We Understand, We Care and We Never Stop Thinking – are essential to our success.

In this article, we’ll give you an inside look at how our values influence our process, ensuring we deliver the best possible digital solutions for our clients every time.

Our Core Values

Let’s start by reintroducing our Core Values. You’ll see us talk about these a lot.

We Understand – Understanding is at the heart of our approach; we take the time to fully grasp our clients’ needs, challenges, and unique visions, ensuring we align with their dreams and goals to build the right product for them.

We Care – We truly care about the impact we create, focusing on our clients’ success, supporting each other through challenges, and delivering high-quality work. This helps us build a positive workplace culture and long-lasting relationships.

We Never Stop Thinking – Innovation and continuous improvement are central to our mindset, driving us to solve problems, enhance processes, and push boundaries to deliver cutting-edge solutions that adapt to an ever-evolving digital landscape.

The Role of our Values

Our values are essential in helping us achieve our mission to build the right product. This is because they act as a guiding compass for our decision-making within our team and the entire development process. When you partner with us, you benefit from a team aligned with shared principles, which creates trust and transparency in our collaboration.

This alignment ensures we are consistent in our approach and allows us to deliver a cohesive final product that truly reflects your goals and meets your expectations.

By embedding our strong values into the product development process, we not only aim to build the right product but also lay the foundation for a lasting partnership that drives your long-term growth and success.

Behaviours: Putting Our Values in Action

At Sonin, our values guide us, but it’s our behaviours that put them into action every day. These behaviours shape how we collaborate with clients and each other, ensuring that we consistently build and deliver the right products.

We always Communicate
We take Responsibility
We’re passionate, hardworking & diligent
We’re always learning
We use creativity to drive value
We’re friendly, helpful & humble

How Our Values Shape Our Processes

At Sonin, our core values are woven into every step of our process and demonstrated through our behaviours. From understanding your needs to delivering a seamless product experience, we ensure that our commitment to excellence drives each phase. Here’s how our values guide us through Discovery, Design, Development, and Launch, enabling us to build the right product for you.


Discovery & Product Strategy

In this stage of our process, we prove your product’s value before development starts. We focus on understanding your industry, users, and challenges through in-depth analysis and user research. By collaborating closely with your team, we explore every aspect of the customer journey, ensuring that our commitment to your success leads to innovative solutions that clearly demonstrate your product’s value.

Design

In the Design stage, our values are key to creating exceptional user experiences. We use a research-driven approach to understand user needs, guiding us in developing intuitive UX and UI designs. Our comprehensive Design Systems and detailed wireframes reflect our commitment to thoughtful design. By prioritising user testing, we show our care for feedback and continuously enhance usability, resulting in designs that resonate with your users.

Development and Testing

During Development and Testing, our values guide our commitment to delivering high-quality products for iOS, Android, and web platforms. We take the time to understand your specific needs and the unique challenges of each platform, ensuring what we develop aligns with your goals. Our Quality Assurance process demonstrates our care for excellence, as we actively gather user feedback. Through careful product analysis, we evaluate success and adjust our strategies, reflecting our ongoing commitment to innovation and quality in every release.

Launch and Post-launch Support

We understand the importance of a smooth launch, so we meticulously prepare and execute launch plans while providing clear communication to all stakeholders. Our commitment to caring for our clients and users extends beyond launch; we offer dedicated support to address any issues promptly and gather feedback for future improvements. By continuously analysing user interactions and remaining open to new ideas, we ensure that your product evolves and thrives long after its initial release.

Real-World Impact: Success Stories

Don’t just take our word for it—our clients have experienced our values in action and witnessed the difference it makes in our work. Here are some success stories that highlight how our commitment to our Core Values – We Understand, We Care, and We Never Stop Thinking – has led to meaningful outcomes for their businesses.

EXPLORE LEARNING

From the start, we made it a priority to deeply understand Explore Learning‘s brand and goals. This foundation allowed us to create a digital strategy that genuinely added value for their stakeholders, showcasing the impact of collaboration and insight.

Featured Image for Education App Explore Learning

“We chose Sonin because, right from the very beginning, they were able to demonstrate that they understood our brand, our aims, and how we could best utilise digital to add value to our stakeholders’ lives.”

IT Director, Explore Learning

GRADUATION SERVICES COMPANY

By thoroughly researching the challenges faced by our client, a Graduation Services Company, we demonstrated our commitment to their success. Our exceptional project management ensured a smooth process, reflecting our dedication to achieving their goals together.

“We’ve been very impressed with Sonin’s work overall, and their project management is outstanding. They’ve done thorough research to get to know our business and challenges very well.”

Group Digital Manager, Graduation Services Company

BELLE HUTT FITNESS

Our eagerness to learn and adapt allowed us to embrace new challenges, like developing a live streaming app. By welcoming the CEO’s ideas and finding innovative ways to implement them, we turned vision into reality, proving that collaboration fuels success.

The Client Experience: What This Means for You

At Sonin, our core values directly benefit our clients.

  • We Understand means we listen to your unique challenges, ensuring our solutions are tailored to your needs.
  • We Care emphasises our commitment to supporting you throughout the process, making your success our top priority.
  • We Never Stop Thinking drives continuous innovation, positioning your product for future growth.

Partnering with Sonin means more than just receiving a product; it’s about co-creating a solution that evolves with your business. We focus on your vision, leveraging our expertise to deliver impactful results that align with your strategic objectives. Your journey with us is defined by collaboration, insight, and a shared commitment to success.

Our Values as the Foundation of Success

Our core values are integral to building the right product. They guide our approach to every project, ensuring that we create solutions tailored to our clients’ unique needs while building a collaborative partnership. By prioritising these values, we empower our clients to achieve their goals and drive meaningful impact in their industries.
Ready to experience the difference our values can make?
Contact us today to start your journey toward success!