Good design isn’t just about making things look nice. In Episode 5 of the Sonin //Podcast, Paul sits down with Sarah Preston (Head of Product & Design) to unpack what great digital design really means today and why it’s become one of the most powerful levers for business performance.
In this insight-packed conversation, Sarah breaks down the big themes shaping product design in 2025:
Accessibility is essential and makes products better for everyone
New legislation has pushed accessibility to the top of the agenda. Sarah explains why accessible design isn’t just compliance… it’s good business.
Trends aren’t the goal clarity is
From liquid glass to gradients, trends come and go. But the only thing that consistently drives adoption is clarity. Less cognitive load, more intuitive journeys.
Psychology is baked into every great interface
Mental models, attention, motivation, thumb reachability, Sarah reveals how behavioural science shapes the tiny details that make a product effortless.
Ethical UX matters more than ever
Dark patterns might spike short-term conversions, but they destroy trust. Sarah shares how designers can nudge ethically without manipulating users.
Onboarding makes or breaks retention
First impressions count. If you can’t show value before asking for data, users drop off. Sarah covers why onboarding is now a strategic priority, not an afterthought.
Small design changes can deliver huge impact
Sarah shares a real example where the solution to a major business problem wasn’t a full redesign, just a single toggle.
The line between design and product strategy is thin by design
Design helps users succeed. Product strategy helps businesses succeed. The magic happens in the overlap.
This episode is a must-watch if you want to understand how design drives adoption, retention, trust, and ROI, not just visuals.
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