In the first episode of Sonin //Podcast, Paul Jarrett and Tim Moore explore what it really takes to build the right digital product. It’s not just about flashy features or clever ideas—it’s about uncovering real business problems, aligning internal teams, validating with users, and building only what truly delivers value.

This episode offers honest insights, war stories, and practical tips drawn from over a decade of app development experience. Perfect for anyone starting a digital project or looking to optimise an existing one.

TL;DR

In this debut episode of Sonin //Podcast, Paul Jarrett and Tim Moore unpack what it truly means to build the right product. Spoiler: it’s not just about having a great app idea.

They explore why discovery is essential, how internal misalignment can derail projects, and the real reason user validation needs to happen before any code is written. You’ll hear why so many businesses waste time and money chasing the wrong solution—and what to do instead.

From MVP vs. MDP to the importance of trust and real-world context, this episode is packed with practical insights that will resonate with startups and enterprises alike. If you’re about to start a digital project (or rethinking one), this episode is essential listening.

Topics Covered

In this episode, Paul and Tim take listeners through the foundational elements that define a successful digital product journey. From discovery workshops to user testing, they explore the core components that shape app development and ensure long-term success.

  • What “building the right product” really means
  • The discovery process: business goals, user needs, alignment
  • Why most apps fail before launch
  • Validating ideas before writing a single line of code
  • The danger of hidden stakeholder misalignment
  • Why MVP (Minimum Viable Product) isn’t always enough
  • MDP: The Minimum Desirable Product approach
  • The real meaning of “integration challenges”
  • Turning ideas into outcomes through strategy and research

These topics form the blueprint for building impactful, scalable digital products—from day one through to deployment and beyond.

Key Insights & Takeaways

Here are some of the standout moments and quotable insights from the conversation. These key takeaways highlight the practical advice and hard-earned lessons that can help any business leader or product owner build smarter, faster, and with more impact.

  • “It’s rarely just the app – it’s the whole ecosystem behind it.”
  • “A flashy front end means nothing if the back-end fails the business.”
  • “Discovery is about trust, validation, and getting it right early.”
  • “Start small, deliver value fast, and build from there.”
  • “The idea isn’t the product. The implementation is.”
  • “Get it in users’ hands as early as you can.

Together, these insights reinforce Sonin’s belief in building the right product through evidence, empathy, and strategic alignment.

Why You Should Listen

Whether you’re a startup founder, product lead, or decision-maker in a large enterprise, this episode offers a behind-the-scenes look at how real digital products get built. Learn how to:

  • Align stakeholders early to avoid internal conflicts
  • Save money by validating before developing
  • Build lean, desirable solutions that users actually want
  • Create scalable, integrated systems from the outset

Watch & Subscribe

Coming Up Next:

Episode 2 of Sonin //Podcast dives into how to get the most out of your agency relationship and build true partnerships that last.

Stay tuned!