5,500+  
Estate Agents Empowered

80,000+
Annual Property Sales Supported

4,500+
Branded Sales Slides Centrally Managed

Bringing Unity to a Growing Powerhouse

Connells Group is the largest and most successful estate agency network in the UK, encompassing 1,200 branches and over 80 brands.

But with scale comes complexity. Each brand operated independently with its own identity, materials, and processes, making it difficult to maintain consistency, maximise efficiency, and gain meaningful oversight at the group level.

Recognising a clear opportunity to improve operational visibility, empower estate agents, and enhance the overall client experience, Connells Group sought to centralise their technology and standardise their approach. That’s where Sonin came in.

Branded Templates, Centrally Managed:

Easily customise and distribute brand-specific materials across 80 distinct brands, enabling national consistency while maintaining local relevance.

iPad-First Agent Experience:

Designed with mobility in mind, the platform provides agents with a responsive toolset for live property presentations, contract signings, and client interactions—streamlining workflows and elevating in-person experiences.

CRM Integration:

Direct integration with Connells’ CRM ensures seamless data flow, eliminates silos, and supports a unified client view across all touchpoints.

Instant Publishing:

Push new templates, brand updates, and key messaging to over 5,500 agents instantly, allowing Connells to respond quickly to market shifts and internal priorities.

THE CHALLENGE

To meet its ambitious goals, Connells required a single, scalable platform that would:

• Unify operations across all 1,200 branches
• Maintain consistent brand identity across 80+ business units
• Equip thousands of estate agents with intuitive, impactful tools
• Enable real-time visibility and responsiveness from the head office

Importantly, adoption across the network needed to be seamless. In a high-pressure, fast-paced environment, the platform had to be instantly helpful and easy to navigate. It needed to provide value from the very start.

THE APPROACH

We began with a detailed discovery phase, engaging 25 stakeholders from across the Connells Group. Through collaborative workshops and roundtable discussions with estate agents, we gained a deep understanding of the operational challenges and user expectations.

With a focus on unifying systems, we mapped standard technologies, audited integrations, and captured end-to-end user journeys. Our team then worked closely in partnership with Connells’ internal teams to ensure seamless integration with their existing infrastructure.

At every stage, we focused on creating meaningful value for the end user. This human-centric approach led to widespread adoption and long-term platform success.

THE IMPACT

Today, over 5,500 Connells estate agents use the platform daily to manage sales presentations, streamline communications, and execute contracts in real time. With more than 4,500 branded slides centrally managed, the Group can maintain brand consistency across all branches, presentations, and client engagements.

The platform now provides leadership teams with improved visibility and agility. They can monitor network activity, implement updates quickly, and make faster, data-driven decisions.

This platform is crucial for Connells’ operations, facilitating over 80,000 property sales annually. This represents one in every ten homes sold in the UK, all supported by the customised technology offered by Sonin.