At Sonin we feel it’s important that we deliver the latest mobile news to our readers from an industry that is constantly evolving. Whether you’re new to mobile, an industry leader, a start-up or a multinational brand, having access to the latest mobile news is vital for your app development. Here are our top mobile headlines so far in December.
Apple has revealed the App Store’s most successful free and paid mobile apps in 2016. Snapchat was the top free iPhone app, with Facebook Messenger, Instagram and YouTube following closely behind. Can you guess the rest? If not, you can find the list via the link below.
A recent report has shown that 91% of those that have abandoned a mobile app would reinstall it if it addressed glitches, bugs and frustrating experiences. For app owners, this means that abandon rates can be decreased by taking the time to carefully fix issues, and make these known as soon as possible to users.
Source: Marketing Land
Mobile insights specialists App Annie has predicted that 2017 will see App Store spend and advertising spend hit $166bn. Gross in-app advertising spend will account for $101bn, with social media, video platforms and games contributing a significant percentage of this amount.
Source: App Annie
A report has shown that almost half of teenagers see desktop PC’s as not needed for modern work, whilst three in five (61%) see smartphones as a business essential. This comes as a new set of millennials enter the workforce, who expect to use the very latest technologies at work.
Popular London shopping destination Regent Street has launched an app as part of its ‘Spirit of Christmas’ campaign. Users will be prompted to open an in-app advent calendar to view the gift of the day, and then enter their details for a chance to win it. The promotion is also running alongside similar on-street activity, where shoppers can be selected at any time to receive a surprise gift.
Source: Mobile Marketing Magazine
Google have released an app called ‘Trusted Contacts’ that allows you to share your location with your emergency contacts with a single touch. After selecting your desired contacts, they’ll be able to see if you’ve been moving around and whether your phone is online. The app also contains a panic alarm feature, where your location will automatically be shared if you feel in danger.
Source: Digital Trends
The White House has launched an augmented reality mobile app which lets users experience a virtual tour of the presidential headquarters. Once someone has scanned a $1 dollar note an animated 3D video pop-up of the White House will then appear, which will be narrated by the White House secretary. iOS and Android users will then be able to watch a range of major events occurring throughout the year.