Successful Products Start with a Minimum Desirable Product. Not an MVP.
TL;DR: The Minimum Viable Product (MVP) is dead. They built it, but it turns out Keep Reading
TL;DR: The Minimum Viable Product (MVP) is dead. They built it, but it turns out no-one came. Successful products start with a Minimum Desirable Product (MDP). And the difference that one letter makes... Keep Reading
A Discovery Workshop for… Santa’s Workshop (Part 1)
Helping Santa's Workshop fix the logistics nightmare that is Christmas Eve.... Keep Reading
TL;DR: Sonin Create is where we regularly put our time and resources into experimenting with the very latest tech. In the past, we’ve looked at how iBeacons, chatbots, AI and AR can help expanding businesses to grow better. But this Christmas, we were approached to run a discov... Keep Reading
A Better Way to Work with Agencies.
The traditional client-agency relationship doesn't work. So at Sonin, we've flip... Keep Reading
TL;DR: The traditional client-agency relationship doesn’t work. The outdated bow-tie structure means you’re relying on two individuals each to act for their entire organisation. At Sonin, we’ve flipped this on its head. We connect each department with their counterpart. Thi... Keep Reading
Rule of Thumb: Reachability in the Super-Sized Screen Era.
Average screen sizes have been increasing year-on-year. But the way we interact ... Keep Reading
TL;DR: Average screen sizes have been increasing year-on-year for ages. But the way we're interacting with them hasn't. 1 out of every 2 users still holds their phone in one hand, using their thumb for navigation. Why then, do so many apps insist on putting key components as far ... Keep Reading
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Contextual UX: When Personalisation Doesn’t Cut It
In-app personalisation just doesn’t cut it anymore. Why? Users aren’t impres... Keep Reading
In-app personalisation just doesn’t cut it anymore. Why? Users aren’t impressed with auto-filled name fields and hollow 'happy birthday' discounts. They can tell between low-effort personalisation and valuable contextual UX. What’s the difference? I’ll explain. But ... Keep Reading
A Developer’s Insight into Android Q
Introducing Android Q As an Android app development company we’re very exc... Keep Reading
Introducing Android Q As an Android app development company we're very excited that Android Q is now just a few weeks away. And even though we still don't know what its desert-inspired name will be, we already know the key features which will benefit our users and enhance our... Keep Reading
How to enhance your app design with micro interactions
User experience (UX) is the most important part of any app. If a user finds... Keep Reading
User experience (UX) is the most important part of any app. If a user finds an app difficult to use then it doesn’t matter how well it’s built or how good it looks – they won’t use it. Read how Sonin's Senior Designer Sarah Preston uses micro interactions to enhance app d... Keep Reading
3 New Team Members, 2 New Offices!
We’re thrilled to announce we’ve added three new members of staff to the... Keep Reading
We’re thrilled to announce we've added three new members of staff to the Sonin team. With each new member, we’ve learnt something new and grown as an agency. And we’re not done yet. Welcome to the team Bryan, Michele, and Rob! Bryan, an iOS Developer, joins Sonin wit... Keep Reading
A UX designer’s insight into improving user engagement
At some point or another, we’ve all deleted an app less than a minute after... Keep Reading
At some point or another, we’ve all deleted an app less than a minute after downloading it. Frustrated by the difficult to use features, or the slow disjointed interface one in five of us have abandoned an app after just one use.¹ Across all industries consumers have come ... Keep Reading
Why the phrase ‘Open Banking’ won’t exist in 5 years’ time.
Open banking is a huge opportunity and it’ll change financial services whe... Keep Reading
Open banking is a huge opportunity and it'll change financial services whether customers know or not, giving people more control. That's why we sat down with Vice President of Product Management at Mastercard Open Banking Solutions, David Head at the Open Banking Excellence me... Keep Reading
What we loved this month: Tesla Taxis, Drone Deliveries & AI GoT Predi
We’re fascinated with mobile technology, especially when it’s new techno... Keep Reading
We’re fascinated with mobile technology, especially when it's new technology. So every month, we take a look back at the announcements, apps and tech stories that we enjoyed. Here’s what caught our eyes in April 2019. To get the latest mobile news straight to your inbox, sign... Keep Reading
Why We Use Agile Retrospectives
In this article, our Project Manager Sophie breaks down why we use agile retrosp... Keep Reading
In this article, our Project Manager Sophie breaks down why we use agile retrospectives at Sonin. Read on to find out how we use retrospective meetings to drive collaboration and increase client satisfaction. We also ask our in-house app developers what they think of using agile ... Keep Reading