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Everything we do is to build the right product

We help leading companies to connect with customers and employees through exceptional digital products.

We’ve been doing this for more than a decade. And during that time, we’ve worked with large, global organisations as well as disruptive start-ups. What connects all our clients is an appetite to build the right products.

Building the right product means creating value for your users and your business. To do that, we take the time to understand what your users want to achieve, why and what’s getting in the way.

We then find out where your users’ ambitions cross over with what you want to achieve. The areas where these two meet are the biggest opportunities available to create value.

Our Approach

Web Application Development

We specialise in building high-performance web applications that help businesses scale faster, operate more efficiently, and deliver better digital experiences to their users.

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Web Application Development

Mobile App Development

We’ve spent over a decade designing and developing award-winning apps that help ambitious businesses achieve their goals. From innovative startups to established enterprises, we’ve partnered with clients across industries to deliver high-performing, user-focused apps for iOS and Android.

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Mobile App Development

AI & Emerging Technology

Emerging technology only creates value when it’s applied to a real problem with focus and purpose. Businesses that win with AI, AR and connected devices aren’t the ones that focus solely on the technology. They are the ones that take time to focus on the context of use, the reason why and the path to driving adoption.

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AI & Emerging Technology

Technical Strategy

Setting up For Success is a key stage in making sure your application delivers on objectives, not just today but tomorrow and into the future The right product that delivers the right results for your business needs the right technology behind it.

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Technical Strategy

Systems Integration

Market leading experience require a single joined up view, with data flowing seamlessly between platforms, ensure that users have a single view of the truth no matter where they are.

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Systems Integration
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The agile approach they've taken has been really phenomenal in addressing our core foundation of the business.

Chief Visionary Officer – Student Travel Business

Frequently asked questions

Is there something you’d like to ask about building bespoke software?

Explore some common questions below or reach out to discuss

Digital product development covers the entire lifecycle of bringing a piece of bespoke software to life and ensuring the business gets value from it.

This covers a variety of stages from research into user needs, designing the systems appearance, software development, connecting to any existing systems, and support and maintenance after launch.

Our focus on building the right product and delivering outcomes means that we are here to guide you from the outset, starting with discovery to align stakeholders, validate assumptions and promote user voice before we start any development work. This helps ensure that budgets are well utilised and no development effort is wasted

Before clients commit to a full build we recommend starting with discovery to test ideas with real users.

From there it’s often sensible to produce prototypes or and MVP to test assumptions in the wild, before driving to the full product.

At every stage we collect hard data through product analytics and user feedback to help validate assumptions and drive the roadmap for future versions

This largely depends on your internal structure and the amount of day to day involvement you want to have.

Our models can be highly integrated into your team, or close to standalone with you operating as a subject matter expert whilst we do the rest.

It is not uncommon to move between models as products become embedded and teams mature.

To understand what is best for your situation please contact us

The costings of project depends on the model that works best for you, but with any model we usually suggest starting with a fixed price discovery as a separate, smaller initial piece of work.

This helps to clarify scope and reduce risk so that the effort required for the project is based on evidence rather than guesswork.

The main cost drivers are scope, the number of platforms and how much integration is needed.

We work with organisations of all sizes. Founded in 2009 we have helped a variety of businesses with projects from helping enterprise organisations deliver digital transformation to helping scale ups rapidly grow their offerings and services.

Our enterprise work is used every day by businesses like ISS, Connells Group and CDER to provide great customer experiences and drive efficiency across their businesses.

We also work with founders building a first product, where the priority is proving the idea quickly

Nobody wants to wait for a long period of time after they’ve got the green light to proceed with a project, therefore our team is built to respond quickly when you’re ready to go.

Typically we look to start discovery or design within a couple of weeks or as fast as you’d like to move.

Part of ensuring we deliver the outcomes you are looking for is making sure we’re building for the right platform for your users

Most platforms we build for are iOS, Android, web or AI agents based, however we have also built across platforms like Raspberry Pi’s, and Windows. 

Most products span more than one, if not today then in the future. As a result as part of the technical strategy  we usually recommend an API first approach.

Through any project our delivery team works to constantly support throughout the project ensuring that any blockers are cleared before timelines are impacted.

The delivery team maintain active risk registers to allow us to mitigate risks for the project and through consistent communications we always flag up dependencies with plenty of time to spare.

If additional scope is discovery throughout the project we will always give you the option to divert away resources from other features where appropriate to ensure that you stay in control of your total budget

Everything we build is thoroughly tested at every stage.

We use a variety of methodologies that cover testing at a code, integration and user level. This spans automated, manual and AI powered testing and is used to discovery any bugs, security or performance issues before any release.

Yes, we can extend or rework and existing product or prototype you have already.

We typically start with a technical audit to ensure that you know the state of play and there are no surprises down the line, then we propose a pathway forward which may include amendments to existing code or straight to extending features.

Ways we can help

Every business is different. The way we work reflects what you need from a partnership and evolves over time in line with what you need to meet your objectives

Consulting

The right thinking, without the build Helping provide insights, expertise from across the industry and an independent point of view. Ideal for when you have in house capability but need guidance and new opinions. We bring the strategy, expertise and objectivity to solve a specific challenge or shape what’s next.

Product Teams

Everything you need to Build the Right Product. Our own dedicated teams set up to deliver your product end-to-end. Pre-built, high performing with the perfect mix of capabilities for your product. There to deliver the right outcomes from strategy through build to growth and adoption, bringing everything needed to deliver the right result

Embedded Teams

Our people, your team, one goal Our specialists join your team and work as one of you, embedded in your processes, your tools and your goals. Ideal for bringing in additional pace to an existing team, or adding complementary expertise into your delivery teams

Managed Teams

A dedicated team, without the overheads A dedicated team working on your behalf. Delivering the output of a high-performance agency team, with the benefits of a full in-house capability – and all without the overhead of managing it.

Strategy & Direction

Strategy & Direction

Make sure your product delivers the real results your business needs and your users deserve

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Sketching UX UI wireframe for website on paper with pen

Experience Design

When it comes to app design, the details are everything. Customers today have sky-high standards. A great digital design drives user engagement and tangible business value

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Software developers collaborating on code during a team meeting, laptop screen with code and notes

Ongoing Services

We work with you, and support you, long after your product launch. Ensuring that your users continue to love your product and your business continues to gain the benefits.

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