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Prove the Need for Your Product First

The biggest risk to delivering on your businesses objectives isn’t the build of the product, it’s building the wrong product.

Through alignment and discovery workshops with your team, and accompanying product research phases, we help de-risk your project and make sure that you’re building the right product – one that creates value for your users and your business.

We interrogate your idea or evaluate your existing product to make sure it’s going to deliver the right results. During product discovery, we review the competitive landscape, interview the people in your target market, create detailed user personas that help us understand what they want, and map out the user journey they take to achieve it.

We use this to build an ironclad business case and detailed, validated roadmap that ensures there’s a market or demand for your product behind it before you spend a single penny on the actual build.

Our Approach

Discovery Workshops

Every digital product has unanswered questions. Discovery makes sure you have the right answers before you commit your time and resources.
Through a discovery workshop with your team, we drive alignment across the team and interrogate your idea or evaluate your existing product to make sure it’s going to deliver the right results. The focus, aligning everyone behind a specific problem and a specific solution before you spend a single penny on the actual build.

Discovery Workshops

Product Research

User, competitor and market research combined with discovery workshops provide your team with an unbiased and definitive look at what your users want, why, and what’s getting in their way.
This approach also shows you where your own business goals intersect with those of your users and where new features and emerging technologies can make a difference to the desired results you need to deliver.

Product Research

User Personas & Journey Mapping

During product discovery, we interview the people in your target market, create detailed user personas that help us understand what they want, and map out the user journey they take to achieve it.
This gives you a deep understanding of what your users want, why, and what’s getting in their way – the foundation of a best-in-class product.

User Personas & Journey Mapping

Business Case & Roadmap

We use everything we learn during discovery to build an ironclad business case and detailed roadmap that ensures there’s a market or demand for your product behind it.
The result: you’re building the right product – one that creates value for your users and your business.

Business Case & Roadmap
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"One of the things that impressed me the most about Sonin was the whole teams business acumen."

CTO – Explore Learning

Ways we can help

Every business is different. The way we work reflects what you need from a partnership and evolves over time in line with what you need to meet your objectives

Consulting

The right thinking, without the build Helping provide insights, expertise from across the industry and an independent point of view. Ideal for when you have in house capability but need guidance and new opinions. We bring the strategy, expertise and objectivity to solve a specific challenge or shape what’s next.

Product Teams

Everything you need to Build the Right Product. Our own dedicated teams set up to deliver your product end-to-end. Pre-built, high performing with the perfect mix of capabilities for your product. There to deliver the right outcomes from strategy through build to growth and adoption, bringing everything needed to deliver the right result

Embedded Teams

Our people, your team, one goal Our specialists join your team and work as one of you, embedded in your processes, your tools and your goals. Ideal for bringing in additional pace to an existing team, or adding complementary expertise into your delivery teams

Managed Teams

A dedicated team, without the overheads A dedicated team working on your behalf. Delivering the output of a high-performance agency team, with the benefits of a full in-house capability – and all without the overhead of managing it.

Product Audit

Product Audit

If your digital product isn’t meeting expectations, you need to understand why. More importantly, you need to understand where to start.

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Service Design

Great products alone don’t create great services and experiences that excel. Service design creates the perfect flows to set you up for success

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Team reviewing printed charts, navigating the path to digital success

R&D Projects

Make sure you’re investing your time and money in the right technology that’s going to deliver the results you and your users need it to.

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Data & Analytics

Data & Analytics

Turn the data your business and products generate into decisions, direction and exceptional experiences.

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