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Data & Analytics

Turn your data into your advantage

Every interaction a user makes generates data. Very few businesses get real value from it. Whether you have a live product and no reliable picture of how it’s being used, or data scattered across systems that can’t answer the questions that matter, the result is the same – decisions get made on instinct instead of evidence.

We help you define what to measure, put the right tools and architecture in place to capture it, and work with you to turn what you learn into a clear view of where your technology investment is delivering, for both your users and for your business.

It’s the foundation that makes every other decision, from your roadmap to your project, a more confident and informed one.

Case Studies

Indoor floor-plan map app on a phone, an example of data and analytics in a mobile product
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LandTech

Putting the UK’s leading site-sourcing platform in property developers’ pockets
Connells Group's custom sales platform on an iPad, an example of Sonin taking digital products from idea to impact
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Connells Group

Helping the UK’s largest estate agency network unite 1,200 branches and 80 brands on one nationally proven platform, without disrupting agents’ day-to-day work.
The Pattern Cloud textile catalogue web app, a data-driven platform built by Sonin
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The Pattern Cloud

Taking an entire industry digital with a global marketplace

Our Approach

Data Strategy & Architecture

Most businesses don’t have a data problem – they have a data usefulness problem. Information sits in disconnected systems, in inconsistent formats, owned by different teams, and answering even simple questions becomes a project in itself.

We help you define a data strategy that starts with the decisions you need to make, not the technology. Together we map what data you have, what you’re missing, and how it needs to be structured, connected and governed so the whole business can rely on it. The result is a single, trusted view you can actually act on.

Data Strategy & Architecture

Product Analytics

Analytics are the bridge between your business goals and what your users want. You need to understand how your users interact with your product, where they’re experiencing pain points, and what you can do to improve their experience.

We work with you to map out your user journey and put in place the right analytics tools to measure how well you’re acquiring, converting, and retaining the right users – the ones who get the most value from your product. That means every product decision you make is grounded in how people actually behave, not how you assume they do.

Product Analytics

Dashboards & Reporting

Data only creates value when the right people can see it and act on it. We design and build dashboards and reporting that surface what matters – product performance, user behaviour, commercial results – in a form your stakeholders can use day to day.

Rather than drowning teams in metrics, we focus on the numbers that connect to your objectives, so everyone from the product team to the board is looking at the same picture and pulling in the same direction.

Dashboards & Reporting

AI & Gen AI Readliness

AI is only as good as the data behind it. Before you can take advantage of machine learning and AI-powered features, your data needs to be accurate, accessible, well-structured and responsibly governed.

We assess where you are today and put the foundations in place – from data quality and pipelines to governance – so that when you’re ready to adopt AI, you can do it quickly, safely and with confidence that the results can be trusted.

AI & Gen AI Readliness

Actionable Insights

Analysis on its own doesn’t move a business forward. Everything we deliver comes with clear, prioritised recommendations: the opportunities we’ve found, the order to tackle them in, and the impact you should expect.

We prioritise based on how far each opportunity moves the needle towards your desired business results versus the effort it takes to achieve, balancing quick wins that deliver immediate value with the larger changes that create long-term growth.

Actionable Insights
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What I found most impressive was Sonin's ability to manage a large number of stakeholders, requirements and integrations.

Founder – Financial Services Group

Ways we can help

Every business is different. The way we work reflects what you need from a partnership and evolves over time in line with what you need to meet your objectives

Consulting

The right thinking, without the build Helping provide insights, expertise from across the industry and an independent point of view. Ideal for when you have in house capability but need guidance and new opinions. We bring the strategy, expertise and objectivity to solve a specific challenge or shape what’s next.

Product Teams

Everything you need to Build the Right Product. Our own dedicated teams set up to deliver your product end-to-end. Pre-built, high performing with the perfect mix of capabilities for your product. There to deliver the right outcomes from strategy through build to growth and adoption, bringing everything needed to deliver the right result

Embedded Teams

Our people, your team, one goal Our specialists join your team and work as one of you, embedded in your processes, your tools and your goals. Ideal for bringing in additional pace to an existing team, or adding complementary expertise into your delivery teams

Managed Teams

A dedicated team, without the overheads A dedicated team working on your behalf. Delivering the output of a high-performance agency team, with the benefits of a full in-house capability – and all without the overhead of managing it.

Product Audit

Product Audit

If your digital product isn’t meeting expectations, you need to understand why. More importantly, you need to understand where to start.

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Designers mapping app screens on a whiteboard for the next era of interfaces

Product Discovery

Make sure you’re building the right product. The biggest risk to delivering on your businesses objectives isn’t the build of the product, it’s building the wrong product.

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Person reviewing charts on a tablet, avoiding waste on ineffective tech

Service Design

Great products alone don’t create great services and experiences that excel. Service design creates the perfect flows to set you up for success

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Team reviewing printed charts, navigating the path to digital success

R&D Projects

Make sure you’re investing your time and money in the right technology that’s going to deliver the results you and your users need it to.

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