Nabru 3d Sofa Builder App

Platforms

iOS, Android, Web

Sector

eCommerce, Retail

Meet the Client

Nabru is a UK-based manufacturer of self-assembly sofas, offering a modular range that customers can tailor to their exact needs.

Without physical showrooms for customers to visit and nearly limitless customisations for combinations, Nabru recognised a growing challenge of how to explain and visualise a complex, customisable product range in a way that was accessible and helped not only match the showroom experience, but surpass it.

To meet that challenge, we worked together to create a suite of tools, including bespoke sofa builder app for iOS and Android and 3D soft builders on the web. Turning what used to be a static, catalogue-based experience into an interactive, user-led journey that boosted engagement and conversions.

Making buying your new sofa a joyful experience.

Customisation should be a joy, never a chore. But with so many choices and options quickly users can become overwhelmed and decision paralysis creeps in.

With the Nabru sofa builder, we helped turn complexity into clarity and created a high-value brand touchpoint that lives where modern customers do – online, in app, and on their own terms.

Key Features

3D Sofa Configurator – Choose dimensions, shape, arm styles, seats, fabrics and extras with real-time visualisation

Augmented Reality Views – View your perfect sofa, exactly as it will be in your room

Live Pricing Engine – Price updates instantly as users build, reinforcing transparency and value

Storage & Layout Selector – Add hidden storage compartments or corner extensions in just a few taps

Social Shopping – Designed to allow group buying decisions through social shopping feature

Conversion Driven – Users drive straight from viewing their sofa, to checkout in just a couple of taps

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