Meet the Client
Watco is the UK’s leading manufacturer of industrial floor coatings and repair products, serving a wide range of sectors including facilities management, logistics and construction. As a business with a large, returning trade customer base, Watco saw a clear opportunity to streamline repeat ordering and simplify the B2B customer experience, without sacrificing accuracy or speed.
Their challenge was one many B2B companies face: trade customers placing frequent, similar orders through outdated workflows, emails, calls, or clunky portals. Together, we set out to replace that friction with a mobile‑first solution that would meet trade buyers where they are: on the warehouse floor, between jobs, or out in the field.