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Strategy & Direction

Deliver results, not just software

Anyone can build a digital product. Building the right product, that delivers against business objectives and user needs takes focus, strategy and direction

Good product strategy is the cornerstone of every successful app, ensuring that what you’re building is based on facts and for good reason, rather than just a hunch and excitement.

Whether you’re in the process of building a digital product, like a web or mobile app, or already have one in use, Product Strategy plays a pivotal role in ensuring ongoing success and a strong return on your investment.

Our in-house Strategy team collaborates closely with your business and customers to deliver the outcomes they seek and desire. Imagine a seamless team integration, refining your product to align with your users’ evolving needs

Case Studies

Indoor floor-plan map app on a phone, an example of data and analytics in a mobile product
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LandTech

Putting the UK’s leading site-sourcing platform in property developers’ pockets
Connells Group's custom sales platform on an iPad, an example of Sonin taking digital products from idea to impact
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Connells Group

Helping the UK’s largest estate agency network unite 1,200 branches and 80 brands on one nationally proven platform, without disrupting agents’ day-to-day work.
IonX app used by an engineer to find and fix 5G black spots
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IonX

Helping eliminate 5G black spots across urban areas in the UK

Our Approach

Product Audit

If your digital product isn’t meeting expectations, you need to understand why. More importantly, you need to understand where to start.

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Product Audit

Product Discovery

Make sure you’re building the right product. The biggest risk to delivering on your businesses objectives isn’t the build of the product, it’s building the wrong product.

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Product Discovery

Service Design

Great products alone don’t create great services and experiences that excel. Service design creates the perfect flows to set you up for success

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Service Design

R&D Projects

Make sure you’re investing your time and money in the right technology that’s going to deliver the results you and your users need it to.

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R&D Projects

Data & Analytics

Turn the data your business and products generate into decisions, direction and exceptional experiences.

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Data & Analytics
“

I was impressed by the way they communicated with us and how much they cared about the project.

Marketing Director – Encyclopaedia Brittanica

Ways we can help

Every business is different. The way we work reflects what you need from a partnership and evolves over time in line with what you need to meet your objectives

Consulting

The right thinking, without the build Helping provide insights, expertise from across the industry and an independent point of view. Ideal for when you have in house capability but need guidance and new opinions. We bring the strategy, expertise and objectivity to solve a specific challenge or shape what’s next.

Product Teams

Everything you need to Build the Right Product. Our own dedicated teams set up to deliver your product end-to-end. Pre-built, high performing with the perfect mix of capabilities for your product. There to deliver the right outcomes from strategy through build to growth and adoption, bringing everything needed to deliver the right result

Embedded Teams

Our people, your team, one goal Our specialists join your team and work as one of you, embedded in your processes, your tools and your goals. Ideal for bringing in additional pace to an existing team, or adding complementary expertise into your delivery teams

Managed Teams

A dedicated team, without the overheads A dedicated team working on your behalf. Delivering the output of a high-performance agency team, with the benefits of a full in-house capability – and all without the overhead of managing it.

Sketching UX UI wireframe for website on paper with pen

Experience Design

When it comes to app design, the details are everything. Customers today have sky-high standards. A great digital design drives user engagement and tangible business value

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Digital Product Development

We help ambitious businesses to connect with customers and employees and drive change, through exceptional digital products across mobile, web and AI.

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Software developers collaborating on code during a team meeting, laptop screen with code and notes

Ongoing Services

We work with you, and support you, long after your product launch. Ensuring that your users continue to love your product and your business continues to gain the benefits.

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Coworkers in casual team meeting, collaborating with laptops around a round table in modern office

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