Meet the Client
Belle Hutt is a world-class personal trainer and fitness influencer who has transformed her own wellness journey into a global community. After publicly sharing her experience living with narcolepsy, an often misunderstood sleep disorder, she made it her mission to show that physical fitness, mental well-being and everyday movement are accessible to everyone, regardless of time constraints or physical limitations.
Starting her fitness community during the early stages of the COVID-19 lockdown, Belle quickly built a loyal audience through live sessions, laser-focused accountability, and an authentic tone. With thousands of members engaging daily, she recognised the opportunity to scale beyond social media and create a mobile‑first experience that would serve all time zones, all levels and all circumstances.
The challenge? To translate her in‑person energy, motivational style and inclusive ethos into a beautifully designed app that supports her global audience. From live-stream classes to on-demand workouts, progress tracking, community leaderboards, and health-data integration, Belle wanted a platform that was as dynamic as her community. Partnering with Sonin, her vision was to build a scalable, premium mobile product aligned with her brand while delivering meaningful outcomes for her members.
