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Sector

Healthcare & Medical, Sports & Fitness

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They always find ways to make my ideas come to life within the app.

CEO – Health and Fitness App

Meet the Client

Belle Hutt is a personal trainer and fitness influencer on a mission to make fitness and wellbeing accessible to everyone. After speaking openly about living with narcolepsy, she set out to show that time, energy and physical limitations shouldn’t be barriers to movement.

She launched her community during the first COVID-19 lockdown, and her live sessions, daily accountability and authentic style quickly built a loyal following, with thousands of members engaging every day.

To scale beyond social media, Belle needed a mobile-first experience that could serve her members across every time zone, fitness level and circumstance.

Keeping it Personal Across 90+ Countries

For a fitness brand built on personal connection and energy, scaling to mobile while preserving that sense of trainer‑to‑trainee intimacy is critical.

By partnering with Sonin, Belle Hutt translated her one‑to‑one coaching ethos into a mobile product that broadens her reach without diluting the experience.

The result: a truly global fitness community, not just another fitness app.

Key Features

Live & On‑Demand Workouts – A rich library of workouts plus scheduled live classes, accessible anytime.

Progress Tracking & Health Integration – Users track workouts, link to Apple Health, monitor steps and calories inside the app.

Community & Leaderboard Engagement – A leaderboard and community features encourage motivation, tracking and shared progress.

Minimal‑Equipment & Anywhere Use – Designed for users who may be at home, travelling, or without gym gear — emphasising accessibility.

Smartphone displaying a fitness app interface with cardio workouts.

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