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— BUILD THE RIGHT PRODUCT

A sector where the stakes are higher than most.

Financial services and insurance organisations face a specific set of challenges that most digital product agencies haven’t encountered firsthand. Compliance requirements that shape every design decision. Legacy infrastructure that can’t simply be replaced. User expectations set by consumer apps are applied to products operating under regulatory constraints. And a competitive landscape where new entrants move fast, and established players carry the weight of existing systems and processes.

We’ve built digital products across retail banking, insurance, wealth management, and fintech, enough engagements to know where the complexity usually lives, and how to navigate it without letting it become an excuse for slow delivery.

How We Work in Finance & Insurance

Financial services products require the same rigour at every phase,, from the first research session to the final compliance check. Here’s how we approach it.

Understand first

Regulation shapes design, so we understand it before we start.

In financial services, compliance isn’t a final review; it’s a design input. We work with your compliance, legal, and product teams from the discovery phase to understand the constraints that will govern every decision. Getting this right at the start is significantly cheaper than retrofitting it later.

Understand first

Design for trust

Users in financial services need to feel safe, not just impressed.

Financial product design has a different primary objective than consumer app design. Trust, clarity, and confidence in every interaction matter more than delight. We design interfaces that communicate security and competence,  without sacrificing the usability that drives adoption and retention.

Design for trust

Build to last

Financial products need to integrate with infrastructure that isn’t going anywhere.

Most financial services organisations have core systems that predate the current generation of digital products. We build integrations, APIs, and middleware that connect modern digital experiences to legacy infrastructure without requiring a wholesale replacement of what already works.

Build to last

Maintain and improve

A regulated product needs ongoing attention, not just a launch.

Regulatory changes, OS updates, security patches, and evolving user expectations mean that financial products require structured ongoing support. We provide the maintenance and iteration programmes that keep your product compliant, secure, and performing well beyond go-live.

Maintain and improve
CASE STUDY | FINANCE & INSURANCE

Turning a compliance challenge into a competitive advantage.

esure came to Sonin with a strategic question, not a product brief. Discovery identified where mobile could reduce fraud risk while improving customer experience. A prototype was validated, piloted with 300 employees, and gave the business the evidence it needed to invest with confidence.

See how we did it

Smartphone app displaying accident report and map features.
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What stood out from the start was how much time Sonin invested in understanding our business before proposing anything. They asked the right questions, and that made everything that followed significantly easier.

Director, Financial Services

Related Insights

Building a financial services product that has to get it right?

We understand the constraints you’re working within. Tell us about your project and we’ll give you an honest view of how we’d approach it.