iOS, Web, Enterprise, Development
Enterprise Tools, Property & Construction
One platform, national impact.
Estate agents using the platform
Property sales supported each year
Branded sales slides centrally managed
CONNELLS GROUP
As the Group grew, so did the complexity of running it, with consistency and oversight harder to maintain across 80+ business units
Connells needed a single, scalable platform to unify operations centrally while keeping each brand’s identity and local relevance intact.
Connells’ ambitions depended on a platform that could unify 1,200 branches without slowing any of them down.
With 80+ district brands under one Group, consistency at a national level had to coexist with local relevance at a branch level.
Estate agents needed a tool that was instantly useful, easy to navigate and valuable from day one, or it wouldn’t get used.
A platform that improved consistency, visibility and agent efficiency would directly support Connell’s ability to compete and grow.
Engaged stakeholders through workshops and roundtables, whilst mapping challenges and expectations and captured user journeys. Designed an i-Pad-first experience for live presentations, contract signing and client interactions.
Built direct CRM integration to eliminate data silos, alongside centrally managed, brand-specific templates for all 80+ brands.
Integrated the platform into Connells’ existing infrastructure, with a human centred approach to drive adoption from the outset.
Instant publishing pushes new templates and brand updates to over 5,500 agents in one action, keeping the network responsive to market shifts.
1,200 branches and 80+ brands operate from a single platform, giving head office real-time visibility and control without flattening the local identity each brand depends on.
More than 5,500 agents use it every day to present, sign and close in front of clients, and a brand or market update reaches the whole network in one action.
The result is a platform that now supports 1 in 10 homes sold in the UK.