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Clubr membership app screens showing member profiles and virtual club tables for making connections

Building meaningful connections across the membership experience.

Clubr logo
Platforms

Strategy

Sector

Travel & Tourism

Meet the Client

Clubr is a disruptive dating startup reinventing how people connect. Frustrated with the typical swipe-and-ghost experience, their team came to Sonin for help in validating a gamified platform that blends chance, proximity and personality, helping users find genuine connections through playful, low-pressure interactions.

Clubr came to Sonin for support in developing a Product Strategy for their app that could be confidently presented to stakeholders.

Traditional dating apps often leave users unsure of how to start a conversation and waiting for replies. Clubr had a fresh approach: a real-time app where users could join virtual tables with others and break the ice by playing games together.

While Clubr already had an app in place, they felt it lacked usability and didn’t create the excitement they envisioned for users. Our recommendation was to create a Product Strategy that included in-depth user research on their target audience, alongside a redesigned and engaging UI to elevate the overall experience.

Creating a connected experience

Clubr offers an online dating experience with a twist—a real-time app that allows users to join virtual tables and break the ice by playing games together.

After conducting in-depth product strategy, Clubr is now poised to confidently launch their product in a competitive market.

Key Features

Roulette Match Mode – Tap into chance-based connections with engaging card-style visuals and instant reactions.

Radar View – See who’s nearby in real-time with animated heatmaps and opt-in location visibility.

Direct Mode – For confident users who want to skip the game and say hello directly.

Gamified Reactions – Use stickers and actions to break the ice — adding playfulness without pressure.

Fast, Frictionless Onboarding – From download to first match in under 90 seconds.

Dynamic UX Animations – Every interaction is fluid, responsive, and designed to feel fun and inviting.

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