Meet the Client

London & Partners is the Mayor of London’s growth agency, responsible for promoting the capital as a world-class destination to live, work, study, and visit.

Through its commercial arm, London & Partners Ventures, the organisation operates the Visit London app, a trusted digital platform helping millions of users discover experiences, events, attractions, and activities across the city. The app supports a wide spectrum of audiences, from spontaneous local visitors to international travellers planning their journeys well in advance.

As a globally recognised destination brand, Visit London plays a vital role in shaping how people experience the city, making continued investment in its digital channels both strategic and essential.

Key Focus Areas

The work with Sonin centred on enhancing the foundations that would support the platform’s continued success.

A core focus was maintaining platform quality and reliability, ensuring users consistently experienced a smooth, dependable app as the channel continued to grow. Alongside this, Sonin supported incremental improvements to the technical foundations, helping ensure the platform remained adaptable and future-ready without disrupting what already worked.

Equally important was deepening understanding of user behaviour. With the app serving both in-the-moment visitors and long-term planners, Sonin supported a more nuanced, user-led view of how different audiences engage with the platform and how it could continue to evolve to meet those needs.

Throughout, flexibility was key, enabling London & Partners to enhance the platform at a pace that aligned with their priorities and ambitions.