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Sheilas’ Wheels logo
Platforms

iOS, Android, Strategy

Sector

Financial Services

Meet the Client

Sheilas’ Wheels, part of the esure Group, is a well-known UK car insurance brand. For insurers being the first notified party can be the difference of huge costs. By simplifying the notification process, removing fear and supporting the driver through the key steps in a stressed filled process Sheilas’ Wheels was able to put their claims team firmly in the driving seat on resolving accidents.

Reimagining their First Notice of Loss (FNOL) process together, we built a prototype insurance app designed to guide users through a collision with clarity and confidence, capturing high-quality data through the devices camera and image recognition, all whilst reducing friction when it matters most.

In the First Notice of Loss race, information is everything.

Many people believe the more information they give to their insurance provider, the higher the penalty and the lower the payout. But for companies like Sheilas’ Wheels, information is everything.

Key Features

Guided Crash Reporting – Step-by-step interface that helps drivers collect all required data in the moments after a collision

Image Recognition – Automatically tags vehicle make, model and damage points from user-submitted photos

Environmental Context Capture – Pulls in real-time weather and location data to enrich each FNOL submission

Pilot-Tested UX – Tested with employees in real-world conditions to refine usability and reduce friction

Business Case Enablement – Armed esure with proof to support rollout and investment in the full FNOL programme

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