Taking an iterative approach gives you the flexibility you need to build the right product. But it’s not the only benefit of launching fast and frequently. The incremental launch helps you build momentum and grow a community.
Following a rigid list of requirements is a recipe for disaster. Because building the right product – something that drives results – demands flexibility.
The more you work on a problem, the more you learn. With every new learning, the solution changes slightly. And bit by bit, you become more aligned to something that will deliver real value for your business and your users.
Taking an iterative approach gives you the flexibility you need to build the right product. But it’s not the only benefit of launching fast and frequently.
An iterative approach also creates the opportunity to build momentum among your user base.
The (Other) Benefit of an Incremental Launch
With a waterfall approach, every release (which are far and few between) is a massive milestone chock full of new features.
Announcements focus on the highlights. The smaller (but still meaningful) improvements get lost in the mix.
An incremental launch, on the other hand, creates your content strategy for you. It’s a steady stream of enhancements, each one with a proven benefit to a segment of stakeholders or customers.
On the one hand, fast and frequent updates give your team something to shout about regularly. On the other, users receive a steady drip of updates. They become invested in the “story” of your product and celebrate the small stuff as well as the big.